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‘Imaginary’ (2024) Review: Fun— But For All the Wrong Reasons

Like burnt baked goods, there’s always someone out there willing to eat this. And I strongly feel that Imaginary’s failures make it a perfect feast for the so-bad-it’s-good crowd. It’s uber-camp, whether it’s intended to be or not, and it needs to be appreciated for its one strength. It’s cheesy, it’s deeply flawed, and if that’s not your thing, measure your expectations going into the theatre this weekend. But it is absolutely worth watching if you are delighted by schlocky horror movies and can see this with some friends. 

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In horror philosophy, two questions have plagued us for ages now. Which came first: the Halloween Horror Nights attraction for the Blumhouse movie, or the actual script? And is it bad that I sense it’s the former? Despite its pervasive online ad campaign, the actual premise of Blumhouse’s newest venture Imaginary may have eluded you, so here’s a quick catch up. The film follows Jessica, a children’s author and artist whose life seems to be turning up sunny from her gloomy past.

She’s married, has two new stepchildren, and is moving back into her childhood home. But when her new stepdaughter Alice comes up with an imaginary friend, Chauncey the Bear, Jessica slowly starts to remember the real circumstances that tore her out of the house and away from her family, and rediscovers what really lured her back there decades later.

A Halloween Horror Nights House Gone Big Screen

But what is Imaginary really? What is its voice as a film? If the surface level is to be believed, Imaginary wants to pull on horror wellsprings you remember for inspiration and find a place among the memorable supernatural franchises of the 2010s. And it might just be one of the more memorable Blumhouse films I’ve seen recently, but for all the wrong reasons. 

It’s the Wish Upon kind of reason, if you haven’t guessed by now. Fans of Wish Upon need to see this.

There are references (because it never detaches itself far enough to feel like an homage) to InsidiousITCoraline at one point, and The Conjuring movies throughout— come to think of it, it would be harder to find modern horror movies this doesn’t have a link to, since it seems to have assimilated a lot of other films cultural DNA wholesale, like The Blob smushing over a pedestrian and sucking it up into its gooey center. Imaginary ends up being less than the sum of its parts though, because it seemingly doesn’t know how to use what its absorbed. And in a way, it uses them so poorly it ends up being a masterpiece of errors.

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Outside of its abnormally great opening scene, the movie is a perfect synthesis of having all the ingredients for a cake and somehow coming out with a giant, misshapen, burnt scone. Its dialogue is chewy and overcooked, with exposition filled lines that smell like a strong distrust of the audience’s intelligence. Characters state things we have clearly seen mere seconds ago, and by the fourth or so time it happened I had to relinquish myself and let it absorb me. Its attempts at humor are perplexing at points, and it even manages to sucker punch you once in a while with a line baffling enough to steal laughs unintentionally. It misses so many shots that ricochet back into being entertaining that you can’t help but have fun with it, and I even started to wonder if it was somehow intentional. The laughter in the theatre was admittedly kind of contagious on my screening’s part, so it helped. 

Good Performances Bogged Down By Everything Else

Keep in mind, I don’t think anyone here is a bad actor. DeWanda Wise is clearly talented, and even has a few standout moments where she nails the role; she absolutely nails it as a classic horror movie mom, trying to endear herself to two kids who have just only begun to escape a pretty messed up home life. But everybody in this film is let down by its script, which paints all the characters into little archetypal boxes we’ve seen before, and then flanderizes those same archetypes. 

Carrie star Betty Buckley gives the film’s crown jewel performance when it comes to this. She has been gifted the role of “creepy side character who is secretly an occult expert” and wears the part like a glove. She gets to chew the scenery so much with her final act monologue that it’s like watching a zebra carcass get ripped apart by a pride of lions in their prime (which is a visual far gorier than anything we get in this movie, kills-wise, if you’re expecting anything other than a CGI puddle of blood then expect less). I’m wholly convinced she knew what she was given was bad and made the best of the situation; bravo to her for the 180-degree turn in how enjoyable she made it.

The monster designs and costumes used in this movie are quite good, but extremely underutilized, especially when there are as many jumpscares as there are here. The film’s climax contains a predictable if not respectable twist, one that is immediately reversed with an even more predictable and not at all respectable rugpull. And for the last thirty minutes, everybody seated for this film poured out into the halls of my local theatre with chatter and laughs. 

Like burnt baked goods, there’s always someone out there willing to eat this. And I strongly feel that Imaginary’s failures make it a perfect feast for the so-bad-it’s-good crowd. It’s uber-camp, whether it’s intended to be or not, and it needs to be appreciated for its one strength. It’s cheesy, it’s deeply flawed, and if that’s not your thing, measure your expectations going into the theatre this weekend. But it is absolutely worth watching if you are delighted by schlocky horror movies and can see this with some friends. Happy watching, bad horror fans!

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Luis Pomales-Diaz is a freelance writer and lover of fantasy, sci-fi, and of course, horror. When he isn't working on a new article or short story, he can usually be found watching schlocky movies and forgotten television shows.

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Brooklyn Horror Film Festival 2025: ‘Buffet Infinity’ Review

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Within the found footage subgenre exists an even more niche and untapped market. Screen life has slowly overtaken found footage; hardcore fans, like myself, ache for something different. One of the more interesting sub-subgenres of found footage is something that I don’t think has a name yet, so let’s name it here and now. How about…TV-gone-rogue! The TV-gone-rogue subgenre is small. Ghostwatch got the ball rolling for these gone rogue-like films, but there was radio silence for quite some time. It would be Chris LaMartina’s WNUF Halloween Special that really brought this idea back into the limelight. Many filmmakers have tried to make TV-gone-rogue interesting, and many have failed. That is until Simon Glassman stepped onto the scene with Buffet Infinity.

Buffet Infinity: A Chaotic Tale of Westridge

The town (city?) of Westridge is whisked into chaos when the new Buffet Infinity restaurant rolls into town. Local sandwich shop owner Jennifer Avery (Allison Bench) is the first to take the soon-to-be conglomerate to task with increasingly pointed advertisements. Suddenly, local restaurant owners/workers go missing in droves as Buffet Infinity expands into neighboring businesses. Sinkholes, missing cityfolk, quarantines, and mysterious sounds abound, leaving residents to ask one question…who really has the sauce?

On the Brooklyn Horror Film Festival schedule, the header image for Buffet Infinity shows multiple people T-posing and floating in the sky. I was immediately sold. I had no clue what I was getting into, and I didn’t want to know. The film was introduced as “one of the craziest we have this year.” (Slightly paraphrasing.) What was I about to watch? Little did I know, it was about to be an hour and forty minutes of small-town madness.

Writers Allison Bench and Elisia Snyder, and writer-director Simon Glassman, transport viewers into an upside down world of weaponized local ads; a thriving town invaded by the deep pockets of monopolized capitalism. As someone who grew up in a decently sized town, though probably not large enough to be considered a city, there was a tinge of nostalgia that accompanied Buffet Infinity. Westridge feels cozy and intimate, a town where everyone knows your name. It’s a “baked in a buttery flaky crust” town. Sure, they have their McDonald’s and Burger Kings, but the real townsfolk eat at Jennifer’s sandwich shop–local knitting circles murmur about what they think is in Jennifer’s secret sauce. Simply put, Westridge feels like a home that many people like myself grew up in. And it reminds us of a simpler time that’s long gone.

A Unique Blend of Humor and Eldritch Terror

Buffet Infinity hides its horror well. It slowly guides the viewer into a sense of unease. As easily as the creators have you laughing, they have you squirming. The absurdist joy quickly transforms into Eldritch terrors from beyond. Many filmmakers say they’re inspired by the idea of it’s-not-what-you-see that’s scary, but many times it feels performative. Bench, Glassman, and Snyder have crafted a truly special script that edges you with terror and excitement. They constantly push you to the edge of release, and then back away. It’s the Japanese water torture of exposition. And, for me, it works incredibly well.

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One of the most important aspects of Buffet Infinity is the over-capitalization of our lives. While the creators tackle this idea in a tongue-in-cheek manner, their message is highly effective. For the most part. This constant tete-a-tete between Buffet Infinity and the locals is highly amusing, but brings a larger conversation to the forefront. The town I grew up in is a shadow of what it once was. And I know many feel the same about the towns they grew up in. I can already hear the moans of people who dislike this film: “Brandon, it’s not that deep.” And I would highly disagree. Buffet Infinity feels like a reflective protest film–a loud and proud middle finger at what we should have said when the Super Walmart put mom and pops out of business.

Sorry, this review has gone off the rails. Let’s reel it back in a bit.

Why Buffet Infinity Redefines Found Footage

Buffet Infinity is a riotous romp, a hilarious horror that goes from zero to 100 pretty damn fast. Each commercial slowly builds on its last and uniquely tells its story. This film sets a new precedent for the TV-gone-rogue subgenre. Not to directly compare, but a film like WNUF Halloween Special (a film I love) uses its commercials as a coda; it’s a separation of what you saw/heard and prepares you for the next movement. Buffet Infinity uses its commercial to create the story. Instead of watching news pieces, then irrelevant commercials, then back to news pieces, Buffet Infinity breaks the mold. Hell, it creates the mold.

As someone who has been dying to see a Welcome to Nightvale film, Buffet Infinity is the closest thing I could ask for. It is full of killer performances (looking at you, Ahmed Ahmed), is well-crafted, and sets a new precedent on an underutilized side of found footage. Buffet Infinity is a full-course meal. I highly suspect that Buffet Infinity will gather the unwavering support that Hundreds of Beavers gathered and will go on to be considered an instant classic of the 2020s.

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Brooklyn Horror Film Fest 2025: ‘It Needs Eyes’ Review

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We are all very much aware of how much time we spend on our phones. More importantly, anyone on the internet can see how younger generations are impacted by being constantly online. So, Zack Ogle and Aaron Pagniano’s new film, It Needs Eyes, is preaching to the choir. However, it adds creepy layers to the conversations many of us are already having today.

It Needs Eyes follows a teen named Rowan (Raquel Lebish) who is moving in with her aunt after a traumatic event. Her aunt Mella (Lydia Fiore) hasn’t spoken to the family in years. So, her relationship with her niece is strained to say the least. However, she has stepped in now that Rowan’s father is in the hospital. Further widening their divide is the fact that Rowan is glued to her phone. 

The Internet Is Scary

We see Rowan watching random videos, as she tries to distract herself from her own thoughts while she worries about her father. However, soon, cat videos aren’t doing it for her, and she starts to find extreme videos online. Things escalate to the point that she is watching self-harm videos and clips of people dying. This addiction begins to make it hard for her to connect with the people around her, including her new neighbor and love interest, Alex (Isadora Leiva).

It Needs Eyes has a protagonist that many can relate to. After all, aren’t we all using these smart devices to hide from our own problems? Who among us hasn’t lost an embarrassing amount of hours watching videos and reels? However, because it’s driving in the internet addiction lane, Rowan’s need for content escalates. She needs darker videos in the same way that someone makes the leap into harder drugs. Her journey parallels nicely with her father’s battle with addiction, which is one of the many things Rowan doesn’t seem ready to face. 

Addiction and Loneliness are a Deadly Combo

Rowan’s addiction, loneliness, and inability to fully connect with people not on her phone eventually leads her to stumble across the ultimate score. She discovers a woman named Fishtooth (Lola Blanc) who made videos in the 80s and seemingly disappeared. Rowan cannot let this mystery go and soon begins to follow clues that Fishtooth may be closer than she thinks. This is where the creepy mystery thread begins to weave itself around all of the other threads of the film. Before Fishtooth was introduced, I was starting to worry this movie would just be seven fucked up images in a trench coat. 

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It Needs Eyes is one of those movies you go back and forth on. I loved discussing the themes of it in the bar after the Brooklyn Horror Film Fest screening. I even really dug some of the twisted imagery and topics it manages to tackle. The movie deserves some respect for how it handles so many issues surrounding internet culture without straying too far from its path. If you’re looking for a dark exploration of how the internet is absorbing us and preventing us from being present in our actual lives, this is your movie. It’s an interesting and at times disturbing reminder that we should all unplug more often.

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