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Explaining Cloverfield & It’s Weird, Chaotic Multiverse

The Cloverfield franchise has had a long, bizarre journey to being a big-name horror franchise. The J.J. Abrams-produced sci-fi horror film had its way to theaters paved by an especially strange and engaging ARG (alternate reality game); played through the internet, fans dove into a series of puzzling websites, hidden images, and in-universe promotional materials that told a twisted story of corporate conspiracy. At its center? Slushy drinks, kawaii mascots, satellite crashes, seabed-dwelling parasites, and of course, a 300-foot-tall aquatic monster fans would dub Clover.

With viral marketing on a whole other level, a simple kaiju movie wrapped in a found footage package became THE landmark horror film of 2008 and soon embedded itself into the hearts and minds of horror fans worldwide. It became so big in fact that the brand name eventually consumed other unrelated films: The Cellar, which was eventually retitled and rewritten to become 10 Cloverfield Lane, and God Particle, which eventually became The Cloverfield Paradox. 

Cloverfield as a pop culture entity is an undeniable juggernaut with active fans still discussing it and its sequels to this day. But what brings together these three films, with a prospective fourth still in development? Today, we explain exactly what makes the Cloververse tick.

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The Cloverfield franchise has had a long, bizarre journey to being a big-name horror franchise. The J.J. Abrams-produced sci-fi horror film had its way to theaters paved by an especially strange and engaging ARG (alternate reality game); played through the internet, fans dove into a series of puzzling websites, hidden images, and in-universe promotional materials that told a twisted story of corporate conspiracy. At its center? Slushy drinks, kawaii mascots, satellite crashes, seabed-dwelling parasites, and of course, a 300-foot-tall aquatic monster fans would dub Clover.

With viral marketing on a whole other level, a simple kaiju movie wrapped in a found footage package became THE landmark horror film of 2008 and soon embedded itself into the hearts and minds of horror fans worldwide. It became so big in fact that the brand name eventually consumed other unrelated films: The Cellar, which was eventually retitled and rewritten to become 10 Cloverfield Lane, and God Particle, which eventually became The Cloverfield Paradox

Cloverfield as a pop culture entity is an undeniable juggernaut with active fans still discussing it and its sequels to this day. But what brings together these three films, with a prospective fourth still in development? Today, we explain exactly what makes the Cloververse tick.

WAIT, WHAT IS THE CLOVERVERSE?

The three different films of the Cloverfield franchise take place across 4 separate universes, with the multiverse at large being dubbed the Cloververse by fans back in 2016 with the release of 10 Cloverfield Lane

The multiverse angle was only truly established in the third film, The Cloverfield Paradox; while Paradox explores astronauts trying to access infinite energy through a particle accelerator and messing up terribly, this inciting incident is the lynchpin that connects all three films. 

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A scene of a conspiracy theorist named Mark Stambler (a relative of that universe’s Howard Stambler from 10 Cloverfield Lane) on television elaborates that Clover, the aliens from Lane, and other creatures could be summoned by the ignition of the Shepard particle accelerator. When the fabric of space-time was ruptured by the accelerator firing off, it “unleashed chaos” and seemingly scattered horrific aliens across the multiverse. 

Hence, Cloververse.

WHAT IS CLOVER?

A juvenile kaiju of an unknown species, Clover is the most notable of the monsters released by this event. Created by concept artist and creature designer Neville Page, Clover was described by director Matt Reeves and company as a frightened child that had been wrenched from its mother, causing it to rampage across the world after being woken up. 

Dubbed the Large-Scale Aggressor by the U.S. government, the creature was an alien adapted for aquatic environments and could go for extended periods of dormancy at the bottom of the ocean. It carried on its body thousands of aggressive, dog-sized parasites, which only compounded the damages done to New York by Clover’s attack.

It was also effectively unkillable, surviving everything thrown at it, including the Hammerdown Protocol bombing that ended the first film. A subtle message in the end credits reveals that the creature is still alive, and quite possibly grew into a similar giant monster seen at the end of The Cloverfield Paradox.  

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WHERE DID CLOVER COME FROM?

A long-time debate among Cloverfield fans was spurred by exactly this question, and by the final scene of the film which shows an object falling into the Atlantic Ocean. The ARG and J.J. Abrams’s own answers suggest the object is a satellite, but director Matt Reeves seems to believe this is the monster. Most disagree with Reeves because the ARG goes to lengths to explain the timeline of events leading up to Clover’s attack on New York, which just doesn’t work if it is Clover. 

Without getting lost in the weeds of exact dates, the ARG details that a Japanese satellite known as the Chimpanzee III crashed into the Atlantic Ocean under mysterious circumstances, a portion of which ended up off the coast of New York (which we see in the final moments of the film). Tagruato, a shadowy transnational corporation with concerted interests in deep sea drilling, went on the hunt for the rest of the satellite and discovered a dormant Clover. An oil drilling station was established over the creature’s location as a coverup, and Tagruato experimentation at that drill site eventually woke it up. 

In short: Clover was torn into the universe by the Shepard accelerator, went dormant at the bottom of the ocean, was woken up by Tagruato, and then subsequently went on a rampage. 

WHAT WOKE UP CLOVER?

Among the many Tagruato subsidiaries, none was as popular as Slusho!, a drink company that was quickly becoming the most popular beverage in the world. A big part of the ARG is a series of video messages and emails detailing the titular soft drink was made with an addictive chemical compound called Seabed’s Nectar. Seabed’s Nectar was toxic when consumed in its raw form as seen in the Jamie videos of the ARG, causing hallucinations and eventually death in humans after continued consumption. 

The Special Investigation commentary on the home release of Cloverfield revealed that the thousands of Parasites that landed in New York City with Clover all had high levels of Seabed’s Nectar in their blood. The Parasites, Clover, or both were the source of Seabed’s Nectar, and Tagruato’s misguided attempts to extract and farm it from the creatures woke it up. 

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Still, kind of thirsty for some Slusho. 

ARE THE ALIENS FROM 10 CLOVERFIELD LANE RELATED TO CLOVER?

Probably not. Chances are they’re just one of many threats caused by a misguided attempt to harness infinite energy. J.J. Abram’s has said in the past that he’s hoping for the Cloverfield series to end up as more of an anthology than anything else, so there’s no telling where the story goes from here. I’m just hoping we get either the return of the parasites or some nasty new monster designs.

***

And that will be it for today’s Horror 101 lesson. See you in the next class and stay tuned to Horror Press’s social media feeds for more content on horror movies, television, and everything in between!

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Luis Pomales-Diaz is a freelance writer and lover of fantasy, sci-fi, and of course, horror. When he isn't working on a new article or short story, he can usually be found watching schlocky movies and forgotten television shows.

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Misc

[INTERVIEW] Musings on Monstrous Menstruation with the Cast and Crew of ‘The Cramps: A Period Piece’

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Periods suck. Everyone who menstruates will tell you that, yet this annoying, often painful thing that happens to our bodies for one week out of every month for most of our lives is conspicuously absent from most media. When periods do crop up in horror movies in particular, they tend to be linked to the downfall of the person experiencing them. Writer-director Brooke H. Cellars’ movie The Cramps: A Period Piece is the rare exception.

Inspired by the filmmaker’s own struggles with endometriosis, an underdiagnosed condition that leads to immensely painful periods, The Cramps follows Agnes (newcomer Lauren Kitchen), whose period cramps manifest in strange and monstrous ways. But, crucially, Agnes Applewhite herself is never framed as a monster, just a shy young woman trying to escape her repressive family life and find her place in the world. She gets one step closer after accepting a job offer to be the shampoo girl at a local salon run by Laverne Lancaster (drag queen Martini Bear) and staffed by kooky characters like the prudish Satanist Teddy Teaberry (Wicken Taylor) and the ditzy Christian Holiday Hitchcocker (Michelle Malentina). All the while, Agnes’ cramps are wreaking havoc on the rude men and dismissive doctors that she encounters.

A spiritual successor to the kind of movies John Waters was putting out in the 1970s, The Cramps: A Period Piece is equal parts funny, campy, and heartfelt, bolstered by fun practical effects that horror fans will love. I sat down with Cellars, Kitchen, and Taylor to chat about the future cult classic after its Fantastic Fest 2025 debut.

The following interview has been lightly edited for clarity and conciseness.

An Interview with Director Brooke H. Cellars and Actors Lauren Kitchen and Wicken Taylor of The Cramps: A Period Piece

Samantha McLaren: Brooke, this film is inspired by your own journey with endometriosis. How do you find the humor in what was presumably a difficult situation over many years?

Brooke H. Cellars: Being suppressed and growing up with no friends, I had to figure out my own way in life. And when people would make fun of me, I kind of had to develop a thicker skin through humor. That was the only way I could get through—by making light of things, or trying to make people laugh, being the weirdo, saying stupid things. That’s how I connected with people, just being ridiculous with each other. And it grew to where I actually had a sense of humor.

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I guess that’s kind of like a mask in dealing with what’s actually going on, my family life or being in pain… So when I wrote the story, it came naturally. I didn’t want to make it scary, because it’s scary in real life. I wanted something entertaining but meaningful, and to connect with people in a way where they can be outspoken and it’s okay. I want it to be cathartic for them, and to maybe make them forget for a little while, but also feel a place of warmth in a horror movie where they least expect something.

It’s so rare to see any horror film about periods, but especially one that isn’t about the abjection of periods. I’m curious how you approached making it funny but not at the expense of people who menstruate, while also finding the horror and making it a positive, uplifting story.

BHC: When I started making short films, I just wanted to make a slasher, because I love old, 1970s slashers. So when we made [“The Chills,” Cellars’ first short from 2019] for no money in my house with my husband and his sisters, who are not actors, I knew I wanted to make scary stuff, but I didn’t know I wanted to say something else. It does say something, but I didn’t do that intentionally—I was just trying to make a scary movie, but it’s like something was trying to come out of me.

It came out when we finally made Violet Butterfield: Makeup Artist for the Dead (2022), which is kind of set in the same world as The Cramps. We shot it on film and kind of developed the world, and just put more intention into it and more of myself, my story, and being finally honest about what’s going on. At the same time, I had stopped talking to my family. I was finally living my life in my late 30s and got into filmmaking, as I’d wanted since I was a kid and never thought would happen. I just said, fuck it—this is what I’ve always wanted to do, I’m running with it, and I’m doing what I want now. I knew the story I wanted to tell, because I was still going through it while I was writing the script. I was having my hysterectomy. Finally, somebody was helping me with my endometriosis, after like 15,000 doctors told me “sorry.”

Lauren, this is your first role—how did you come to be involved in the project, and what drew you to the script?

Lauren Kitchen: I knew Holiday, played by Michelle [Malentina], and I knew Pussy D’Lish [Jude Ducet], who played Clydia. We had just done a community theater production of Rent together. And I followed Brooke… I was a fan of “Violet Butterfield” and the whole aesthetic, so I wanted to follow up on their Instagram. And then I saw an audition announcement for The Cramps, and I just loved it—it had the sixties florals, so cute. I’ve always been told I’m like an old soul, so I was like, I should go for it.

I remember saying to Jude that I really relate to the main character, but I probably won’t get it, I don’t have the experience. I went into in-person auditions fully thinking, “I’m not gonna get it, but at least I’ll give myself a pat on the back for doing it.” And it turns out, when you go in thinking you won’t get it, you get it!

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Wicken Taylor: She killed.

LK: Everyone was so supportive, and having done stage acting and studying it in school helped to bridge the gap between stage and film. There are times when you have to make adjustments. I love the subtleties of film. On stage, you’re acting for the back row, but then in film, you can do something as subtle as an eye movement that you can say so much.

You being new to film brought something so interesting to the role, because there’s that vulnerability—you’re finding your confidence in a way that mirrors Agnes’ journey.

LK: Agnes is finding herself and her chosen family, and I’m also finding Lauren and my confidence through it.

There are so many references and visual homages in the film—obviously John Waters, but also The Tingler, and so many films that I grew up loving. I’m curious if Brooke gave you all homework to watch?

LK: I watched Peeping Tom.

WK: And The Red Shoes. Blood and Black Lace. And she had me watch [The Jerk] because Bernadette Peters was an inspiration for Teddy, and then also Grease for Frenchy.

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LK: Female Trouble. And I watched Cry-Baby too for Johnny Depp.

One thing that drew me to The Cramps is that there’s so much drag talent in the film—drag kings as well as queens, and bearded queens, which you don’t often see. It was subversive when John Waters featured drag performers in his films in the 1970s, and it has somehow looped back around to being subversive again. Brooke, how important was it for you to have that queer element in this story?

BHC: Very important. My own family never accepted me for anything, and that’s why things were so confusing. I always thought I had a normal family, and I definitely didn’t have a normal family. They treated me as if I wasn’t normal. Of course, I wasn’t, but it was okay—I just didn’t know it was okay to be who I was. I didn’t have a lot of friends, and even my brothers and sisters bullied me; my parents bullied me. I was bullied till I was a senior, and even when I was an adult.

Nobody was embracing me. I came from a very small conservative town and a conservative family, so I was always ashamed to be me, even though I couldn’t stop being me. […] It was when I moved away from home to the “big city” of Lafayette, Louisiana [laughs], I started waiting tables and stuff, just doing my own thing, and it was the queer community that I was always told “don’t talk to those people”… these are the people that told me it’s okay to be me. They had so much confidence that I wanted to have. They accepted me, they supported me. They made it so comfortable to just be myself. […] I think a chosen family is very important, and I wanted to celebrate them along with what I’m going through. They’re a part of me.

The hair salon feels like the perfect encapsulation of that chosen family, full of weirdos who found each other. Speaking of, I want to talk about Teddy, because I’m obsessed with Teddy. Wicken, how did you find the right tone for that character who is the perfect subversion of the typical church lady, but also so deadpan, and so kind?

WT: Brooke writes amazing characters. I was like, what do you mean? And she said, “darkness is goodness.” So I took that away and I interviewed a Satanist, and I was doing research, but because this is not our world, it’s a fantastical world that Brooke created, I had so much freedom. So, what is Satanism to Teddy? And what I love so much about her is that we can see that she’s a good person—it just kind of radiates from her. She embodies the idea that it’s okay to be you, that you are loved, and that you are one of us, and that you are safe.

One of my most favorite things about the relationships in the film is that Holiday and Teddy are best friends. Holiday is a Christian—a cursing Christian—and Teddy is a prude Satanist, and they’re best friends.

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How did you build the aesthetic for the film? It picks and chooses from a lot of different decades, but still feels like a cohesive pocket universe.

BHC: It’s very difficult to explain things inside my head. I’ve been working with Levi [Porter, director of photography] and Madeleine [Yawn, producer] since the beginning of time. Like, every single movie we’ve made together, and so they can decipher my language and what I mean.

But when I’m creating these worlds, I’m not very fixated on one thing, like “it has to be horror!” I wanted to really intentionally make a movie of all kinds of genres and blend them together, because they’re coming from one place, even though they’re different. I’m just giving how I view the world, and yeah I take from different decades, different movies, and they’re all the same love to me.

The Cramps: A Period Piece celebrated its world premiere at Fantastic Fest 2025. Keep an eye out for its wider release, because this is not one to miss.

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John Massari’s Re-Recorded Score Revealed at Night Frights LA

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Killer Klowns from Outer Space is one of horror’s most prominent, bona fide classics. But what kind of horror fan does it make me that it wasn’t until Night Frights LA that I had the chance to watch it finally? I knew a lot about this film, but my general distaste for horror comedies overrode any box I needed to check to be considered a “horror fan.” When I heard that Horror Press was sponsoring a screening of Killer Klowns at Night Frights LA with composer John Massari in attendance, I figured, what better time than now to check it out!

Falling in Love with John Massari’s Killer Klowns Soundtrack

I listened to the soundtrack on the flight out to LA, and I loved it. There’s this brilliant mixture between camp and terror that brings an uncomfortable levity to it. Seeing it finally overlaid on the film just amplified how incredible an artist John Massari truly is. Getting to hear him talk about this project was truly enlightening, both as a new fan of his and as a creative.

John stated involvement in the project came on the wings of a friend. He was bopping around between commercial projects when a friend mentioned that someone they knew (the Chiodos) was making a film. So, John sent some of his compositions as an audition and eventually was able to get a (scoreless) screening of the film at Warner Bros. Studios. Music is an integral part of film, and a part of my brain can’t even fathom watching a film without a score. But it was the scene where the tent in the forest was found that solidified John’s love for this project.

Inside the Creative Process: Scoring Killer Klowns’ Marching Scene

How exactly does a composer go about their work? For John Massari, part of Killer Klowns was with him his whole life. The scene in which the klowns are marching into town would eventually be scored with a composition he wrote when he was in high school! He wrote the composition for his band, but they deemed it too jazzy and refused to play it. It would later come to light that John was awarded the composition job from that piece alone.

Massari seems like an incredibly down-to-earth guy who knows what he wants out of life. That part of his story really stuck with me. “Not everything you do is going to be accepted immediately by everyone. That doesn’t mean you have to discard it,” he said.

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Crafting the Full Killer Klowns Score: References and Storytelling

When it finally came to creating the full composition for the film, it seems he had fairly free rein to do what he wanted. Although the Chiodos did stick their hands in the pot a few times. They made John aware of certain films they wanted him to avoid when pulling reference for his work. Some of these films, John clarified, are what we consider classics today. John’s final composition for the film tells a story of its own; rarely do you hear a score that tells its own front-to-end story. The spaceship, he said, was viewed as a princess’s castle while the klowns marching into town were meant to resemble tanks driving into Poland.

One of the most interesting stories John regaled was about a significant roadblock that occurred toward the end of production. Someone from the production side requested that John be the one to pay for the film’s Dolby Stereo licensing fee. Thankfully, John and the Chiodos shot that down quickly. You wouldn’t ask the cinematographer to pay for film processing fees, would you?

John Massari’s Enduring Pride in Killer Klowns from Outer Space

It’s clear that he has ALWAYS been proud of his work on Killer Klowns from Outer Space. Even when friends told him that maybe he shouldn’t tell people he worked on it. However, around 2010/2012, he noticed a shift in thought regarding the film. The sands shifted from viewing Killer Klowns as “so bad it’s good” (my words) to just a pretty darn good film. After finally getting to watch it, I agree.

Massari revealed something that got the entire crowd amped up…he’s re-recorded the score. COVID was a hell of a time for all of us. While most of us were drinking and playing video games, John was making art. He didn’t change the score; he just made it fuller. And he promises that the rescored composition still goes with the version of the film we’ve all seen and doesn’t change the overall tone or feeling.

New Killer Klowns Soundtrack and Screenings

Thankfully, there is a record company (not Waxwork) that is interested in releasing the new composition to the world. At some point, we can hope for a CD and a streaming release. But maybe there’s a chance for some limited screenings to pop up with the rescored composition!

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Thanks to John Massari and the Night Frights crew for making this day and event happen. Watching Killer Klowns from Outer Space with John in attendance was a bucket list item I didn’t even know was on my list! Do yourself a favor, don’t waste 31 years of your life not seeing this movie. If you haven’t…do it!

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