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FILTH, GLAMOUR, & HORROR BEYOND: What Makes ‘The Boulet Brothers’ Dragula’ the Future of Reality TV

The Boulet Brothers’ Dragula revolutionizes reality TV, blending drag artistry, horror-inspired challenges, and raw drama. From jaw-dropping looks to shocking Exterminations, this show defies norms and captivates fans with its bold, bizarre energy. Learn why Dragula is a cultural phenomenon!

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Let’s get real for a second. Cable is on its death bed, and television is getting worse.

As our impending megacorporation overlords begin to shuffle everything onto one of the three to four highly sanitized streaming platforms, we’re getting a lot more fine-tuned, tonally unified content that, while technically capable and even enjoyable, isn’t as risky as it could be. It’s homogenized texturally; it lacks the zest & the spice of life that many other viewers and I used to get from even the most laughably bad television that used to be on air.

But then you meet The Boulet Brothers’ Dragula.

What Makes The Boulet Brothers’ Dragula a TV Phenomenon?

And for four seasons (and a giant-sized, 2-hour special event) has been serving up realness upon realness, lewk after lewk, and an unending flow of SCALDING hot tea since Halloween of 2016. At points revolting, heartwarming, and downright visually stunning, the growing fanbase and love for this show marches on.

But how has it survived? It’s borderline impossible to convey, let alone condense, everything that makes this show magical into a handful of reasons. But I’ve collected the three primary reasons why in my eyes, this show isn’t just going to keep going, it’s going to surpass all expectations.

A Unique Blend of Drag, Horror, and Reality TV Innovation

Foucault said, “You should never try to freeze culture. What you can do is recycle that culture. […] re-style it, re-fashion it to the point where it becomes your own.”

Actually, it was the band Chumbawamba that said that, but it still applies to The Boulet Brothers’ Dragula more than anything I could think of. Because really, it achieves something I can’t say about any other show: while it reminds me of many things, it still manages to be the most original television programming that I’ve seen in the past five years. And that’s because the re-styled and re-fashioned beast of stitched together formats and genres has come into its own and ended up something completely different.

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Take the incredible art of drag and fuse the sport of meshing a king or queen’s look with cinematic makeup rivaling the likes of Syfy’s Face Off. We get outfits laden with homages and references to horror history, prosthetics, and costume design that occasionally even looks good enough to take the lead in a horror movie.

High-Stakes Drama and Unforgettable Extermination Challenges

With that, you already have a body of creative flesh and blood enough for countless seasons. But then you insert a level of tension and drama beyond the reality television powerhouses of Big Brother, and Survivor combined to serve as the heart of why we care about the contestants.

Finally, shock it all to life with the contests; not only are there musical and performance competitions that blow you away, but there’s also the absolute spectacle of some of television’s most appalling and insane challenges in the Exterminations; subject to anything from drinking a chalice of spiders, to grueling body modifications, to being pelted with garbage or forced to answer risky questions on a lie detector, the Boulet Brothers ramp up the intensity every season with some new untold power move that leaves audiences stunned. It’s the stuff of Fear Factor induced nightmares, and it’s just the lightning needed to animate this behemoth of a television powerhouse fully.

Hybridizing different television formats like a Frankenstein’s monster of entertainment,  The Boulet Brothers’ Dragula ends up forging something that can’t be summarized easily. Calling it a variety show to end all variety shows would be a disservice.

Accessible Yet Deep: Dragula’s Universal Appeal

Admittedly, I was not super initiated with the history of drag when I began watching. I had seen maybe a handful of Ru Paul’s Drag Race episodes. Understanding the full breadth of drag history is rough, extensive, full of lore and terminology. But this show doesn’t need you to be fully tuned in to the scene; it proves how intuitive a sensation it is to get thrown into a group of equal parts clashing and complementary personalities, painstakingly selected to produce champions for people to get behind.

Root for Your Favorite Drag Supermonster

Finding a favorite drag queen and sticking with them is different for everyone. What do you value, who do you gravitate towards? Craftsmanship and artistry that wows in every challenge, like the productions of James Majesty or Victoria Black’s drag legacy? The underdogs like Landon Cider who get put through the wringer from Day 1? Perhaps you’re more interested in the emotional core of the group that sees the best in everyone and tries to mediate, ala Erika Clash?

…Or you could just pick the messiest one and root for them. No shame in doing it because I’m kind of guilty of that. A shoutout to Monikkie for making one hell of a reunion.

Because in the end, the hunt for America’s next top supermonster means very little if you’re not rooting for someone, regardless of your reasoning, but it’s difficult not to cheer someone on. These larger-than-life queens and how they play off each other bring a life to the show that emulates some of the most personal conversations amongst friends you’ve witnessed, be they massive blowout fights or quiet moments of reconciliation. You can’t help but get sucked in when someone gets called out or read to filth; it’s just the inexorable pull of good drama.

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Dracmorda and Swanthula: The Best Hosts in Reality TV

And, if all else fails, you still have the two funniest reality television hosts of all time in the form of Dracmorda and Swanthula Boulet. For people who don’t compete, they sure know how to steal the show.

Defying the Odds: Dragula’s Resilience in a Risk-Averse Industry

I can state the obvious and say that  The Boulet Brothers’ Dragula would have been considered network poison at any other point in history. Because even today, it still is. It’s a miracle this show isn’t dead in the water.

Queer culture and horror are arguably scarier to most ancient, close-minded producers behind the television industry than the monsters crafted on the show each week. After all, there’s a reason that’s the opening gag of season 2, Drac and Swan telekinetically cutting out the input of the boardroom big wigs. Being different and grotesque is anathema to many people; they hate it even more when you make it look good.

From YouTube to Streaming Success: Dragula’s Unstoppable Rise

The Boulet Brothers’ Dragula, from its inception, was a spit in the face of the idea that something can be “unmarketable.” It began a cursed half-life as a YouTube series, and from there, it’s been shopped around from service to service, on a merry-go-round of changing hands. But at no point did this slow its roll or hinder the success of a season. If anything, it feels like the adversity has only caused drastic spikes in improved quality from season to season. The heart of the shows origins and continuing success is the gamble. It’s the fact that it’s the only show able to survive with such a high risk-reward factor and not only survive but somehow become better for it.

Challenging TV Norms with Bold, Bizarre Content

It not only bold-facedly proves that dangerous television can profit, but it also outright dares the landscape of television as we know it to get weird. The only question is if that landscape will respond to the call of bizarre, frightening, and innovative when given a chance. Ever the optimist, I believe it will.

You can stream all four seasons of The Boulet Brothers’ Dragula, and the Resurrection special on Shudder!

Make sure to tune in for the two part premiere of The Broulet Brothers’ Dragula: Titans on Shudder and AMC+ on October 25th!

Luis Pomales-Diaz is a freelance writer and lover of fantasy, sci-fi, and of course, horror. When he isn't working on a new article or short story, he can usually be found watching schlocky movies and forgotten television shows.

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Editorials

No, Cult Cinema Isn’t Dead

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My first feature film, Death Drop Gorgeous, was often described as its own disturbed piece of queer cult cinema due to its over-the-top camp, practical special effects, and radical nature. As a film inspired by John Waters, we wore this descriptor as a badge of honor. Over the years, it has gained a small fanbase and occasionally pops up on lists of overlooked queer horror flicks around Pride month and Halloween.

The Streaming Era and the Myth of Monoculture

My co-director of our drag queen slasher sent me a status update, ostensibly to rile up the group chat. A former programmer of a major LGBTQ+ film festival (I swear, this detail is simply a coincidence and not an extension of my last article) declared that in our modern era, “cult classic” status is “untenable,” and that monoculture no longer exists. Thus, cult classics can no longer counter-culture the mono. The abundance of streaming services, he said, allows for specific curation to one’s tastes and the content they seek. He also asserted that media today that is designed to be a cult classic, feels soulless and vapid.

Shots fired!

Can Cult Cinema Exist Without Monoculture?

We had a lengthy discussion as collaborators about these points. Is there no monoculture to rally against? Are there no codes and standards to break and deviate from? Are there no transgressions left to undertake? Do streaming services fully encompass everyone’s tastes? Maybe I am biased. Maybe my debut feature is soulless and vapid!

I’ve been considering the landscape. True, there are so many options at our streaming fingertips, how could we experience a monoculture? But to think a cult classic only exists as counter-culture, or solely as a rally against the norm, is to have a narrow understanding of what cult cinema is and how it gains its status. The cult classic is not dead. It still rises from its grave and walks amongst the living.

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What Defines a Cult Classic? And Who Cares About Cult Cinema?

The term “cult classic” generally refers to media – often movies, but sometimes television shows or books – that upon its debut, was unsuccessful or undervalued, but over time developed a devout fanbase that enjoys it, either ironically or sincerely. The media is often niche and low budget, and sometimes progressive for the cultural moment in which it was released.

Some well-known cult films include The Adventures of Priscilla, Queen of the Desert (1994), Showgirls (1995), Re-Animator (1985), Jennifer’s Body (2009), and my personal favorite, Heathers (1989). Quoting dialogue, midnight showings, and fans developing ritualistic traditions around the movie are often other ways films receive cult status (think The Rocky Horror Picture Show).

Cult Cinema as Queer Refuge and Rebellion

Celebration of cult classics has long been a way for cinephiles and casual viewers alike to push against the rigid standards of what film critics deem “cinema.” These films can be immoral, depraved, or simply entertaining in ways that counter mainstream conventions. Cult classics have often been significant for underrepresented communities seeking comfort or reflection. Endless amounts of explicitly queer cinema were lambasted by critics of their time. The Doom Generation (1995) by Gregg Araki and John Waters’ Pink Flamingos (1972) were both famously given zero stars by Roger Ebert. Now both can be viewed on the Criterion Channel, and both directors are considered pioneers of gay cinema.

Cult films are often low-budget, providing a sense of belonging for viewers, and are sometimes seen as guilty pleasures. Cult cinema was, and continues to be, particularly important for queer folks in finding community.

But can there be a new Waters or Araki in this current landscape?

What becomes clear when looking at these examples is that cult status rarely forms in a vacuum. It emerges from a combination of cultural neglect, community need, and the slow bloom of recognition. Even in their time, cult films thrived because they filled a void, often one left by mainstream films’ lack of imagination or refusal to engage marginalized perspectives. If anything, today’s fractured media landscape creates even more of those voids, and therefore more opportunities for unexpected or outsider works to grab hold of their own fiercely loyal audiences.

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The Death of Monoculture and the Rise of Streaming

We do not all experience culture the same way. With the freedom of personalization and algorithmic curation, not just in film but in music and television, there are fewer shared mass cultural moments we all gather around to discuss. The ones that do occur (think Barbenheimer) may always pale in comparison to the cultural dominance of moments that occurred before the social media boom. We might never again experience the mass hysteria of, say, Michael Jackson’s Thriller.

For example, our most successful musician today is listened to primarily by her fanbase. We can skip her songs and avoid her albums even if they are suggested on our streaming platforms, no matter how many weeks she’s been at number one.

Was Monoculture Ever Real?

But did we ever experience culture the same? Some argue that the idea of monoculture is a myth. Steve Hayden writes:

“Our monoculture was an illusion created by a flawed, closed-circuit system; even though we ought to know better, we’re still buying into that illusion, because we sometimes feel overwhelmed by our choices and lack of consensus. We think back to the things we used to love, and how it seemed that the whole world, or at least people we knew personally, loved the same thing. Maybe it wasn’t better then, but it seemed simpler, and for now that’s good enough.”

The mainstream still exists. Cultural moments still occur that we cannot escape and cannot always understand the appreciation for. There are fads and trends we may not recognize now but will romanticize later, just as we do with trends from as recently as 2010. But I’d argue there never was monoculture in the same way America was never “great.” There was never a time we all watched the same things and sang Madonna songs around the campfire; there were simply fewer accessible avenues to explore other options.

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Indie Film Distribution in the Age of Streaming

Additionally, music streaming is not the same as film streaming. As my filmmaking collective moves through self-distributing our second film, we have found it is increasingly difficult for indie, small-budget, and DIY filmmakers to get on major platforms. We are required to have an aggregator or a distribution company. I cannot simply throw Saint Drogo onto Netflix or even Shudder. Amazon Prime has recently made it impossible to self-distribute unless you were grandfathered in. Accessibility is still limited, particularly for those with grassroots and shoestring budgets, even with the abundance of services.

I don’t know that anyone ever deliberately intends on making a cult classic. Pink Flamingos was released in the middle of the Gay Liberation movement, starring Divine, an openly gay drag queen who famously says, “Condone first-degree murder! Advocate cannibalism! Eat shit! Filth are my politics, filth is my life!”

All comedy is political. Of course, Waters was intentional with the depravity he filmed; it was a conscious response to the political climate of the time. So if responding to the current state of the world makes a cult classic, I think we can agree there is still plenty to protest.

There Is No Single Formula for Cult Cinema

Looking back at other cult classics, both recent and older, not all had the same intentional vehicle of crass humor and anarchy. Some didn’t know they would reach this status – a very “so bad, it’s good” result (i.e., Showgirls). And while cult classics naturally exist outside the mainstream, some very much intended to be in that stream first!

All of this is to say: there is no monolith for cult cinema. Some have deliberate, rebellious intentions. Some think they are creating high-concept art when in reality they’re making camp. But it takes time to recognize what will reach cult status. It’s not overnight, even if a film seems like it has the perfect recipe. Furthermore, there are still plenty of conventions to push back against; there are plenty of queer cinema conventions upheld by dogmatic LGBTQ+ film festivals.

Midnight Movies vs. Digital Fandom

What has changed is the way we consume media. The way we view a cult classic might not be solely relegated to midnight showings. Although, at my current place of employment, any time The Rocky Horror Picture Show screens, it’s consistently sold out. Nowadays, we may find that engagement with cult cinema and its fanbase digitally, on social media, rather than in indie cinemas. But if these sold-out screenings are any indication, people are not ready to give up the theater experience of being in a room with die-hard fans they find a kinship with.

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In fact, digital fandom has begun creating its own equivalents to the midnight-movie ritual. Think of meme cycles that resurrect forgotten films, TikTok edits that reframe a scene as iconic, or Discord servers built entirely around niche subgenres. These forms of engagement might not involve rice bags and fishnets in a theater, but they mirror the same spirit of communal celebration, shared language, and collective inside jokes that defined cult communities of past decades. Furthermore, accessibility to a film does not diminish its cult status. You may be able to stream Tim Curry as Dr. Frank-N-Furter from the comfort of your couch, but that doesn’t make it any less cult.

The Case for Bottoms

I think a recent film that will gain cult status in time is Bottoms. In fact, it was introduced to the audience at a screening I attended as “the new Heathers.” Its elements of absurdity, queer representation, and subversion are perfect examples of the spirit of cult cinema. And you will not tell me that Bottoms was soulless and vapid.

For queer communities, cult cinema has never been just entertainment; it has operated as a kind of cultural memory, a place to archive our identities, desires, rebellions, and inside jokes long before RuPaul made them her catchphrases repeated ad nauseam. These films became coded meeting grounds where queer viewers could see exaggerated, defiant, or transgressive versions of themselves reflected back, if not realistically, then at least recognizably. Even when the world outside refused to legitimize queer existence, cult films documented our sensibilities, our humor, our rage, and our resilience. In this way, cult cinema has served as both refuge and record, preserving parts of queer life that might otherwise have been erased or dismissed.

Cult Cinema Is Forever

While inspired by John Waters, with Death Drop Gorgeous, we didn’t intentionally seek the status of cult classic. We just had no money and wanted to make a horror movie with drag queens. As long as there continue to be DIY, low-budget, queer filmmakers shooting their movies without permits, the conventions of cinema will continue to be subverted.

As long as queer people need refuge through media, cult cinema will live on.

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How ‘Child’s Play’ Helped Shape LGBTQ+ Horror Fans

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Most of my early happy memories are of being released by my mother, free to wander the video store. I was at my happiest roaming the aisles when it was my turn, but I always walked a little faster going through the horror section, as this was before my love affair with the genre started. There was one VHS cover that particularly scared me, so I always avoided making eye contact with the sinister face on the front of Child’s Play.

A Video Store Recommendation That Changed Everything

Many years later, as I would return to the video store on my own as a teen, I was on a mission to watch as many horror movies as possible. I was also a closeted queer teen harboring a massive crush on the girl who worked the counter, who happened to like horror, and I took any chance I could to talk to her. One night, feeling brave and definitely not overwhelmed by gay feelings, I worked up the courage to ask for her any recommendations.

“Hey! I have a three-day weekend coming up, and was wondering if you had any suggestions for some movies I can just dive into all weekend. Horror preferred.”
“Do you like slashers?”
“Love them! Michael, Jason, Freddie. The classics.”
“Well, and of course Chucky.”
“The talking doll?”

Her eyes widened, and she walked around from the counter, making me realize I had never seen her from the waist down before. She grabbed my wrist and dragged me into the horror section.

“Your homework for the weekend is to watch Child’s Play 1 through 5. The first three are great, but Bride of Chucky is really where it’s at. You’ll see what I mean when you get there. If you make it to Seed of Chucky, we’ll talk.”

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With a wink, she left me to do my homework assignment, and of course, I wanted to be a good student, so I picked up the DVDs, grabbed some Whoppers and a popcorn, and went home to study.

Discovering the Child’s Play Franchise as a Queer Teen

Child’s Play was instantly a hit for me. Maybe it was my childhood fear of Chucky, or maybe it was Don Mancini’s anticapitalist take on a killer in the form of something much smaller and cuter than the hulking slashers I was accustomed to, but I had to see how they would bring back my new favorite guy. While I have love and affection for 2 and 3 (I later named my cat Kyle after Andy’s foster sister), I rushed my first watch because I wanted to get to Bride of Chucky to see exactly what Video Store Girl was talking about.

Bride of Chucky was like Dorothy going from sepia to full-spectrum color for me. Having seen Bound at a very formative time for me, Jennifer Tilly was worshipped as queer royalty in my heart. She was instantly magnetic as Tiffany Valentine. The sheer camp of it all, combined with the fact that it had one of the first gay characters I’ve ever seen that was just a “normal” gay person, captured my heart. I dreaded the death David would face for the horrible crime of being a gay man on screen, but to my surprise and delight, he wasn’t punished for it. He was dispatched in the same gruesome manner as any of Chucky and Tiffany’s other villains.

Seed of Chucky and the First Time I Felt Seen

I was excited to get to Seed of Chucky, both because by this point I had fallen in love with the franchise, but also because I wanted to do a good job and impress Video Store Girl. What I didn’t expect was to have my core shattered in a way that I couldn’t fully express until I was an adult. Seed of Chucky is about a doll, first named Shitface by a cruel ventriloquist, that realizes Chucky and Tiffany may be their parents. Throughout most of the movie, Chucky and Tiffany argue over the gender of their child, whom they named Glen/Glenda. The name itself is a reference to the classic Ed Wood movie about a character that we would now likely call genderfluid, who likes to wear men’s and women’s clothing. At the end of the film, it’s clear that for Glen/Glenda, they are two souls inhabiting one body.

“Sometimes I feel like a boy. Sometimes I feel like a girl. Can’t I be both?”

Those words felt like someone was skipping rocks across my heart. It felt like a secret I wasn’t supposed to know, but it was the answer to a question I had never thought to ask. Gender fluidity wasn’t something that was discussed in my conservative home of Orange County. Did Video Store Girl see something in me that I wasn’t hiding as well as I could be? I loved my weekend watching the Child’s Play franchise, but I asked my mom to return the movies for me, as I couldn’t face someone who had seen me so clearly just yet.

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Rewatching Seed of Chucky as an Adult

Seed of Chucky, a script that had been rejected by Universal for being “too gay” came to me again as an adult upon rewatch. Where I had found questions, I could not find the answer to in Glen/Glenda, I found acceptance through an unlikely character: Chucky. It’s in Seed of Chucky that our main character, Chucky, gives up the ghost and decides, for once and all, that he no longer wishes to be human. He loves himself exactly as he is for the form he chose for himself, a doll. If a psychopathic killer doll could love himself exactly as he was in a body that he chose to present himself in, why couldn’t I?

Don Mancini and Queer Voices in Horror

One of the best parts of having the same writer at the helm for every entry into the same franchise is that, unlike other typical slasher villains, Chucky gets to experience character development and growth. And because Don Mancini himself is gay, his voice behind the experience has been an authentic beacon of hope for queer audiences. “It has really been nice for me, again, as a gay man, to have a lot of gay, queer, and trans fans say that movie meant a lot to them, and that those characters meant a lot to them as queer kids.” He says in an article by Rue Morgue.

Why Chucky Remains a Queer Icon

One of my greatest joys was watching all three seasons of the cancelled too soon series, Chucky. Jake (Zacary Arthur), the show’s new gay protagonist, goes from clashing with his homophobic father (who is quickly dispatched by Chucky) to his first love and found family. Chucky with his own found family in Tiffany, G.G. (formerly Glen/Glenda), Caroline, and Wendell (John Waters). While the show has ended, I hope this won’t be the last we see of him, and I’m excited to see where Don Mancini takes the character for future queer audiences. One standout moment from the series is when Jake sits with Chucky and talks about G.G.

“You know, I have a queer kid…genderfluid”​
“And you’re cool with it?”​
“I’m not a monster Jake.”​

If a killer doll could love his genderfluid child, I expect nothing less from the rest of society. Growing up feeling the way I felt about my gender and sexuality, I didn’t have peers to rely on to learn about myself.

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But what I did have was Chucky. My friend til’ the end.

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