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In Memory of the Video Rental Store

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Cinemas are for those who know where they’re going. But the video store? The video store is for the wanderers who are still looking. Or, were still looking.

From a very young age, I, like many people, was in the clutches of a business nobody even knew was doomed to collapse yet. At least, nobody I knew knew, and certainly, you didn’t know. We were children, and children rarely know much about themselves, let alone the intricacies of a market on the brink of an unknowing death at the hands of an unknowable, unfeeling force. A force that would take all the whimsy and love out of picking a film and replacing it with scrolling and idly zoning out as you watched the screen.

I learned quickly to love the video store. I hadn’t yet grown to love the comic books that would line the boxes in my room, or developed the skills to play with others, but I did have a video store on my block. It was a downright frigid spot in the sweltering heat of the summer, and that was all it needed to be.

The fatal weakness the store preyed on was that my eyes and heart were still perfectly big in proportion to my positively diminutive brain. I was enticed by every expertly crafted cover, every famous face I acquainted myself with. I ended up carrying names and voices belonging to the friends and enemies and loves and heroes I’d never meet.

And the terrors I’d never experience first-hand.

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The eyes in paintings follow you sometimes, but the eyes on movie cases always follow you when you walk along the aisles. It’s the horror film cases that always seem to be watching you from between the shelves. Red eyes peering from the darkness. Monstrous eyes that seem particularly human and human eyes that call on the particularly deranged. The only lit spot on a face leering in shadow with wide eyes, wide maniacal stares and bloody hands and bloody weapons, bloody everything–

So scary that it would leave me rambling. And I’m a habitual rambler, always nervous, so you can only imagine how scared I was, even as a child, when my parents were there to assure me it’d be fine.

I can’t wash out how those images evoked a primal disgust and curiosity in me. I remember that the Saw movie covers did it to me quite a bit with their various severed limbs and torn-out teeth hanging by wires; the Texas Chainsaw remake had me standing in shock when I passed it in the store, the face of Thomas Hewitt staring back with void sunken features. Sepia-toned filth that leeched off the poster’s art and into my brain to leave stains so strong I can remember them as clear as day. Growing recognition that would turn into admiration.

And I kept running into these faces, even when I wasn’t in that video store. A man in the neighborhood who sold movies out of the trunk of his car frequented the same block as my grandmother’s apartment. He lured me over to browse the selection once, and there it was. My father took my hand and led me away, but that first glance at the stitched face would terrorize me for most of my childhood.

Cover after cover through flea markets, electronics retailers, and bargain bins in big box stores. Everywhere, that damned face. Good old Charles Lee Ray, Chucky. Killer dolls, which I only got glimpses of, were infinitely more terrifying than the films themselves. God forbid I saw one of the full-sized replica Chucky dolls in a store and froze up to have an asthma attack.

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When I got older, eventually, I did what every idiot in a horror film does. I took the proverbial steps into the darkened basement to find out what was making that noise. I had to find out what I had been seeing glimpses of from the corner of my eye.

Far and away from the first video store that stole my heart, we had a Blockbuster in the town we moved to next. Twelve-year-old me snuck a copy of “Dawn of the Dead” in with some of the films we had rented, covering that pale, bloodstained half-face with a box of old candy off the shelf near the register, taking advantage of the fact that my parents were still browsing while I made my pick. The young cashier, whose face has melted into memory soup all these years later, still had one distinct feature on their face I could see: a smile. It could have been them being nice as usual, but part of me likes to think that they knew what I was doing and just wanted to give a little push to rebel.

I watched it a few days later in my room, nervously dancing around the fact we’d have to return it soon. And though I had to cover my eyes most of the time, and the volume had to be turned down low so that my parents couldn’t hear the carnage from the next room over, I made it through. And I wanted more now.

Now that I’m grown, I wish we had met earlier, horror; I wish I had gotten to know how fun the fear could be. How silly some of these things were. The joys of camp and goriness. The way you could put the laughter in slaughter and the sense of fun in fear. But that was the trajectory I had to be on, to feel equal parts “I’m scared, I want to go home” and “I’m scared, I need to know more.” I’m just glad that I caught those eyes watching between the shelves when I did.

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Luis Pomales-Diaz is a freelance writer and lover of fantasy, sci-fi, and of course, horror. When he isn't working on a new article or short story, he can usually be found watching schlocky movies and forgotten television shows.

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Editorials

50 Years Later, ‘Black Christmas’ (1974) Is Just as Relevant and Frustrating as Ever

The film opens with Jess Bradford (Olivia Hussey) confronting her boyfriend Peter (Keir Dullea) with the news of her pregnancy, and her plans to have an abortion in light of her career. Let me remind you again, it’s 1974, and even on a 2024 rewatch, no viewer should be surprised when Jess is met with a gaslighting attack. Peter’s attempts were dismissed, but the message and accompanying rage couldn’t be more relevant. Every line of weaponized dialogue from Peter’s mouth is written so well that it’s impossible to ignore even 50 years later.

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Horror is the most undoubtable mirror that fictional entertainment has ever seen- I’ll stand on that. It’s known for giving a broad snapshot of what our greatest fears might’ve been at any given time. From climate change to the social and systemic issues in between- it all comes out through fictional stories of horror. 

Women across the United States are teetering on the line of a life-threatening regression. Repetition is something that history will always whip around, but when creative minds grab on, we can use their memorialized messages to paint a bigger picture for further education. For the fandom, the time is ripe to look for scholars at the intersection of activism and genre history to guide us through. Take Chris Love, for example; reproductive justice advocate, Arizona lawyer, andrepro horrorscholar.

We’re so used to seeing abortion being treated as difficult or heart-wrenching. Black Christmas stands out because Jess was so clear and unbothered about her decision to choose herself and her future. That’s how it should be and frankly, how it actually is most of the time

Bob Clark’s holiday massacre of 74is invaluable to horror history. On the side of the genre, it’s the most responsible for our treasuredslashersub-genre while pumping the gas on true fears of home and personal invasion. On the side of U.S. history, the film was released only one year after the ruling of Roe V. Wade.

The film opens with Jess Bradford (Olivia Hussey) confronting her boyfriend Peter (Keir Dullea) with the news of her pregnancy, and her plans to have an abortion in light of her career. Let me remind you again, it’s 1974, and even on a 2024 rewatch, no viewer should be surprised when Jess is met with a gaslighting attack. Peter’s attempts were dismissed, but the message and accompanying rage couldn’t be more relevant. Every line of weaponized dialogue from Peter’s mouth is written so well that it’s impossible to ignore even 50 years later.

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It’s here, before the fantasy fear kicks in where fans and genre scholars alike can recognize a crossing of an ethical line- a single decision that could greatly impact a woman’s life, career, and comfort. The great thing is women today are more likely to be like Jess, and challenge ideas of patriarchy for their right to decide. Opening our greater horror story with an additional personal one makes Jess’s fight relatable, and even more important- for her survival, and the shot at life she has a right to. Queue the telephone.

I could go on forever about the film’s first act, but the conflict driving Black Christmas is the creep on the other end of those perverted phone calls. Even though this is a separate issue from Jess’s plan for her body, my recent rewatch opened my eyes to the idea that these two conflicts are two sides of the same coin. I’m a woman, and a citizen of the United States. Now that I’ve lost some of my confidence in the protection of reproductive rights, I’ve digested this whole scenario in a different, more infuriating light.

Through the calls, the killer causes panic, and threatens the security of the sorority sisters inside. His remarks are disturbing and sex-obsessed, and the girls react with fear and disgust like any person would. Imagine making all the right decisions to ensure a future of comfort and success, just to have your right to it stripped under the guise of gross misogynistic mental gymnastics. That’s how I feel right now, and I almost can’t believe how smudge-free the mirror is.

In the film’s opening, we witness what an intimate conflict over women’s reproductive rights might look like. Most of the horror community has given the scene their highest praise, but my damage this month was experiencing that those themes don’t actually stop once the calls start. Those themes end up getting stronger by switching from seeing the problem with patriarchal power, to understanding what it feels like to exist trapped underneath it.

History is repeating itself again, and the deja-vu in Black Christmas is tough enough to hand out complimentary whiplash. It’s still disturbing, but as consumers of horror, we know how to trust the final girl. Through just about any period commentary you can find in horror, there’s a final girl who’s survived it- maybe two or three. The truth in that statement holds the most weight at a time like this, though. Cheers to Jess Bradford, and everyone she represents.

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‘Black Christmas’ (2019): More Hollow Feminism From Hollywood

Black Christmas (2019) opens with so much promise but immediately gets in its own way. What seemed like an attempted indictment of rape culture led to confusion and resentment for me as an audience member. Whatever the original goal is gets buried in black goo at the modernized version of the He-Man Woman-Haters Club.

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My entryway to the Black Christmas universe was accidentally watching the 2006 film at an Alamo Drafthouse. My friend and I thought it was the original and wanted to finally see the classic. In our haste, we did not investigate which movie the chain had pulled from the vaults. So, a few years later, when I saw a new Black Christmas in theaters, I asked more questions. I went into the 2019 film knowing it was not the original and with the expectation that it had to be better than the version I had previously seen. I got a wildly confusing take on feminism and a giant red flag planted in the Blumhouse Productions column instead. 

The film has an engaging opening that utilizes the winter Christmas atmosphere while giving us a fun enough first kill. There is some cool cinematography (Mark Schwartzbard) and direction (Sophia Takal) on display that make you want to root for this entry so much. There are also glimmers of a movie that understands how ahead of its time the original Black Christmas was and seemingly wants to ride that feminist wave. Sadly, the road to hell is paved with good intentions, and this movie takes the express bus to Satan’s doorstep.

Black Christmas (2019) follows a group of sorority sisters stalked during their Christmas break. They soon discover the cloaked figures slashing their way through sorority girls are part of an underground college conspiracy to “put women back in their place.” This all comes out in a messy third-act battle where it sounds like dialogue was pulled directly from Joe Rogan’s podcast. There is a lot of black goo coming out of the misogynists as Professor Gelson (Cary Elwes) gives the monologue that tries to explain what is happening. I am firmly in the camp of “Yes, all men” and am usually an easy person to win over when a movie wants to talk about toxic masculinity. Yet, this movie had so many problems and fell into what often feels like Blumhouse projects following a checklist that I could not get on board. Especially because long before men try to destroy the squad, we find out the calls are coming from inside the house

We watch Riley (Imogen Poots) as she is constantly bombarded by her supposed friends who remind her she was sexually assaulted. They follow her to her job and throw it in her face if she hesitates to sign a petition. They have choreographed a Mean Girlsesque Christmas number where they sing about it to supposedly clap back at her rapist. The plan is to perform it in the frat house where Riley was assaulted. When one of the members of this weird choir has to step out, Riley is bullied into performing it by again reminding her she was attacked. On stage, when Riley locks eyes with the guy who assaulted her and freezes. Her bestie whispers, “Rebuild yourself, bitch” before they start the misguided jingle in earnest. When they started singing about “S-E-X” before describing something that was, in fact, rape, it felt like the culmination of this remake’s problems.

While I have no doubt Black Christmas (2019) started with great intentions, its impact undoes all that goodwill. It seems like a muddled brand of feminism wrapped around a bunch of tweets from people who learned about gender studies from broadcast TV. I know many people might have the impulse to write this off and blame the PG-13 rating. However, I am not sure we should be arming tweens with the idea that throwing your friend’s trauma in their face hourly is friendship or feminism. We see Riley have nightmares about this attack that happened three years ago. We know she’s still in the same school with her rapist, and their Greek societies seemingly still host shindigs they both attend. So, seeing how shitty her support system is while yelling about their sisterhood and talking about how they’re all an extension of each other seems hollow.

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I questioned Riley’s squad the whole movie, so Helena’s (Madeleine Adams) reveal that she was working for the man was not a gag. If anything, it was refreshing to see at least one of the girls was aware that she was a bad feminist. This twist might have worked if we had not spent the entire run time watching Riley’s best friends treat her like a prop instead of a person. Or, maybe if the male characters had not said all the quiet parts aloud the whole movie. The lack of subtlety and nuance worked against this story. It wore everything on its sleeve, and while on paper, I agree with the sentiments…the result is a confusingly awful time.

I have watched this film three times in my life. Each viewing, I try to figure out who this movie is for. Is it for audiences who are just learning that women are real people? Or is it for execs wanting to make a quick buck off the #MeToo movement without actually doing the work? Each time, I wonder what the original script looked like because I cannot imagine this is the finished product anyone involved wanted. Black Christmas (2019) opens with so much promise but immediately gets in its own way. What seemed like an attempted indictment of rape culture led to confusion and resentment for me as an audience member. Whatever the original goal is gets buried in black goo at the modernized version of the He-Man Woman-Haters Club.

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