Movies
The Blair Witch Franchise, Ranked
It’s found footage month here at Horror Press, and we couldn’t just let it go by without honoring what is perhaps the most influential elder statesmovie of the subgenre, 1999’s The Blair Witch Project. One of the most profitable independent movies of all time (it made $248.6 million off its roughly $750,000 budget – that’ll buy you a lot of Tamagotchis), the movie thrived off the back of one of the first and best viral marketing campaigns, in which a large number of people, many of whom probably lied about it later, were convinced that it was assembled from the last footage ever shot by a trio of film students who went missing in the woods outside Burkittsville, Maryland.
The Blair Witch Franchise Ranked
Given its profitability, it’s no surprise that The Blair Witch Project launched a film franchise. Admittedly, it’s a little sparse. You couldn’t start a baseball team with the Blair Witch movies, unlike some other horror franchises I could mention. Regardless, it is a truth universally acknowledged that a franchise in possession of the good fortune to last longer than two entries must be in want of a ranking. So that’s what we’re going to do!
As far as Blair Witch “canon” goes, there is a bunch of multimedia ephemera that we won’t be dealing with here. This includes the video games, the comic books, promotional documentaries beyond the original Curse of the Blair Witch, and the eight-part young adult tie-in novel series (which definitely deserves its own article).

#4 Book of Shadows: Blair Witch 2 (2000)
There has been something of a push recently to reclaim Book of Shadows as a Halloween III-esque aberration that nevertheless has something compelling to offer when considered separately from the franchise proper. Whether or not you agree with that (I personally don’t, but no matter), it is still the least Blair Witch-y of them all, necessitating placement at the bottom of the list.
For one thing, it lacks the found footage element, immediately shattering the reality of the original movie, which was still fresh in the public consciousness in 2000. The “reenactment of true events” line is a cop-out, it would have been cheaper and more effective to have made it found footage style. While Book of Shadows is an excellent time capsule of turn-of-the-millennium genre tropes and Gen X fashions, as well as providing a nostalgic trip back to Burkitsville, its tale of Blair Witch obsessives just kinda hanging out in an abandoned factory while vaguely eerie shit happens to them doesn’t benefit from being anywhere near the franchise it ostensibly continues.
#3 Blair Witch (2016)
You’re Next, and The Guest director Adam Wingard and writer Simon Barrett weren’t necessarily the obvious duo to make a Blair Witch movie. I think their entry, which follows a young man and his friends on the hunt for his missing sister, makes plenty of other not-obvious choices along the way, which is much to its benefit. It perhaps has a few too many ingredients thrown into the pot, but quite a few of them deliver a movie that will more than appease those who complain that not enough of the terror of the original BWP shows up onscreen.
It’s more modern and in-your-face scary, which is a totally valid approach to the material, especially for the aforementioned audience. However, it’s a little difficult to justify the droning score they use to try and highlight spookier moments, something that does take you out of the vérité feel of the thing, try as they might to make it sound like some sort of eerie diegetic haunted forest noise, hoping you won’t notice.
#2 Curse of the Blair Witch (1999)
This promotional documentary, created to emphasize the “reality” of the viral marketing campaign around The Blair Witch Project, is surprisingly effective. It walks a tightrope that many supplemental pieces in multimedia campaigns would tumble right off of in the future, offering material that enhances and deepens the experience of watching the movie without giving the game away or over-explaining anything. It explores the origins of the main characters and posits more possible sources of the Blair Witch myth, without actually committing to any single explanation. It’s also a parade of the kookiest 1990s eyewear you ever did see, which is a benefit in and of itself.
#1 The Blair Witch Project (1999)
Call it a gimmick, if you want. Complain about how “nothing actually happens,” if you want. But there’s something primordially effective about the original Blair Witch Project. Whether or not you approach it with the belief that it’s a real-life document (something that I’m fairly certain hasn’t happened this century), there is something potent and compelling about three totally believable kids getting lost in the woods and having their sense of security slowly crumble around them.
It’s viscerally real, and the stars at its center don’t get enough credit for convincingly portraying real-life people without any sense of cinematic polish or winking to the camera. Sure, it’s not going to deliver if you’re coming to it expecting a scare-a-minute roller coaster ride. But if you sit down with The Blair Witch Project ready to let it ooze revoltingly all over you with its low-fi VHS quality and urgent sense of how fucked up and dangerous the American woods can be, it’s a powerful, unforgettable experience.
Movies
‘Queens of the Dead’ Took a Bite Out of Brooklyn Horror Fest
Brooklyn Horror Film Fest kicked off its 10th year with a screening of the highly anticipated Queens of the Dead. This sparkly and zombie-fied night was presented by Horror Press and set the tone for at least two after parties. As a good queen does.
Before the movie began, director and co-writer, Tina Romero, took the stage to share that she is “very proud to be my dad’s kid, and proud to carry his torch, and super super proud to do it in a way that shows queer joy and queer resilience.” After watching the film, it’s clear Romero meant business as she expanded on the zombie world built by her dad, the genre icon George A. Romero.
A Scrumptious Evening
The opening night film was also unforgettable because it was followed by a Q&A afterward moderated by New York’s baddest emcee, Xero Gravity. Tina Thee Romero took the stage with cast members Samora la Perdida, Julie J., Tomas Matos, and Nina West. They kept the vibe fun but also addressed why this movie is especially important in dire times like these.
Nina West said, “I’m really proud that this movie is coming out specifically right now.” West explained, “We talked about how important this film is right now. How queer people, I think, are going to have the opportunity to grab onto it and hopefully feel a sense of community, a sense of self, and a reminder of how vital it is to have chosen family and the ability to have space. Watching it tonight with an audience, that’s what I’m reminded of.”
The Romero Legacy is Very Much Alive and Well
Gravity opened the talk by addressing Romero’s dad’s work, “So, Tina, your father’s legacy is invaluable to the horror community, especially the horror community of marginalized people. When I look into the audience, I see a bunch of queer people, a bunch of different skin tones, I see people with disabilities, and for that, I know we all appreciate George A. Romero’s legacy in terms of allyship.”
When the applause died down, she asked Romero what Queens of the Dead has to say about our current state in society. Romero said she felt incredibly grateful that Shudder and IFC Films are putting this movie out in 2025.
Romero elaborated, “It’s not easy to get a little indie movie out into the world. It’s so important that it’s coming out this year because what a year we have had. Holy shit.”
Romero continued, “It feels so good to have a big queer movie coming out in a time when our community is feeling really under the threat of erasure and under attack. I feel like what our movie says is we are here and we are wonderful, come along for the ride. I really hope that this movie brings a little bit of empathy. A little bit of ‘I can’t help but laugh at and love these characters.”
Romero concluded, “I really love my father. I love the films he made. It was very important to me to make sure his legacy continued in a way that said some shit and with queerness on screen.”
A Night of Glitter and Gore
During the talk back, Romero shared a lot of cool facts. One being that her and co-writer Erin Judge worked on this film for ten years. She also shared that Dawn of the Dead is her favorite movie in her dad’s franchise when Gravity pointed out a couple of nods to the movie in Queens of the Dead.
The Q&A went by entirely too quickly as the audience fell in love with this amazing crew. However, the love and community spilled into the bar area afterward. People were given the opportunity to thank everyone for their work and tell them they loved the film. People were offered penis-shaped cakes, which is a fun gag from the film. Attendees were also given a chance to get a little bloody at the hands of local makeup artist Dime. They applied bite marks and blood to everyone who wanted to feel like they were a part of the hottest zombie movie of the year.
It was another scrumptious evening in Brooklyn. It also left many of the audience with an axe wound right in the heart. I’m excited to see how Brooklyn Film Fest follows this movie, and I will be in the bar area this weekend, waiting to see.
Queens of the Dead will slay in theaters on October 24.
Movies
The Worst Blumhouse Movies and Why They Miss the Mark
I feel like I’m always taking swings at Blumhouse Productions and would like to explain why I’m usually frustratedly screaming into a mic, “For whomst?!” My relationship as a horror fan with most of the movies this company produces cannot be summed up in quick, snide comments and eyerolls. It’s bigger than that because when Blumhouse gets it right, they get it right. Get Out, Us, Creep, Creep 2, Happy Death Day, Freaky, M3GAN, and Drop are some of my favorite movies from the last 10 years. The Paranormal Activity franchise is the reason I show up for found footage films today.
However, while the mission to seemingly greenlight anything is good on paper, it does lead to some questionable films. Some projects feel irresponsible to fund, and some that are just bad make up the majority of their library. For every diamond, we get a bunch of movies that leave us scratching our heads and wondering if the obvious conversations were not being had. Which is why I picked four Blumhouse movies I have legitimate beef with. I think these are prime examples of why I have a hard time getting excited when the company’s PR starts up for a new project. I’m also respectfully asking if there are things in place to avoid these issues and concerns in the future.
The Exorcist: Believer
Two girls disappear in the woods and return to their families, who soon learn they are possessed by an evil entity. My surface problem with this Blumhouse movie is that they learned nothing from greenlighting the Halloween trilogy and put the cart before the horse again. However, my main grievance is that I was led to believe this would be a Black-led Exorcist movie. That would have been groundbreaking in this almost exclusively white franchise. More importantly, Leslie Odom Jr. and Lidya Jewett were more than capable of leading this movie. So, why were they shoved into the margins? We had a double exorcism and gave the non-Black child most of the cool things to do. The film also made Odom Jr.’s character the chauffeur for Chris MacNeil, who was shoehorned in for fan service and given nothing important to do. The Exorcist: Believer was unbelievably bad to boot.
Dashcam (2021)
Two friends livestream the most terrifying night of their lives while on a road trip. This movie would have done fine because it was from the team that brought us Host. As we were still in pandemic mode, many of us were curious to see what they would do next. So, there was a lot of face cracks when it came out that problematic Twitter personality Annie Hardy would be basically playing herself in the film. From her political stances, COVID denial, racist rants, and that time she turned a pride flag into a swastika on Twitter, she’s very blatantly a person who does not need a bigger platform.
It’s irresponsible to allow a movie to use her as stunt casting in a Blumhouse production. Again, this movie would have been better off without her because it would have ridden the steam of Host. Instead, it turned people off, and some refused to see it or review it.
They/Them (2022)
A group of teens at an LGBTQ+ conversion camp suffer psychological torture at the hands of the staff while being murdered by a masked killer. I feel there were too many cis people weighing in on this movie. I personally watched an awful person who masquerades as a journalist leap into Twitter conversations where Trans and non-binary people were discussing why this movie wasn’t it. So, I chose to keep my thoughts to myself and listen to the community, who should get a say.
I encourage you to do the same. Here is the Horror Press review by Bash Ortega. I also encourage you to read Kay Lynch’s essay at Bloody Disgusting. Consequence of Sound also had a review that is worth reading. While this was one of the movies under the Blumhouse banner that had its heart seemingly in the right place, we know intention and impact are not the same thing.
Soft & Quiet (2022)
An elementary teacher meets with other white supremacists and then commits a hate crime. This movie felt like a bunch of shocking events strewn together, and I wanted my money back for this rental. I have no idea how this film came to be what it is. Personally, I hope there is a version that doesn’t feel like racial trauma porn somewhere, but this is not it. I kept wondering who this movie is for, and the internet confirmed it wasn’t for POC. With all the ways to capture white supremacy on film, this is what they did? I feel this is the most irresponsible movie Blumhouse has subjected me to. It’s the reason I no longer get excited when I hear a filmmaker I am rooting for is working with the company.
In Closing…
I know I come across as flippant when I drag most of Blumhouse’s films. However, it stems from a place of concern and frustration. Bad movies like Firestarter, Unhuman, Night Swim, and Imaginary are one thing. These movies that clumsily handle important topics that are the reason I’m usually waiting for their titles to hit streaming. Whether they’re putting Black leads in the backseat, greenlighting movies where internet trolls are being given roles, or adding to the canon of racial trauma porn, I’m tired. I don’t know how to fix it because I don’t know if it’s a lack of support or interference regarding the writers and directors.
I don’t know if it’s just quantity over quality leading to some messy and unnecessary movies making it through the cracks. However, if Jason Blum can unpack why M3GAN 2.0 flopped, then it would be cool for him to unpack what he’s learned from the movies that should actually be cause for concern. As a film girl, I would love to see these Blumhouse choices laid out like case studies. Whatever lessons learned and actionable items taken to not make these mistakes again, could be beneficial to other production companies that are also struggling. All I know is an honest investigation is needed if they’re going to keep yeeting films out at this rate. We want to root for all horror. However, it’s hard to do that if we’re wondering who is (or is not) in the room for so many important conversations that need to happen.



