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‘M3GAN’ Review: M0th3r Has Arrived

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She’s M3gan, but after a viral marketing campaign that had everyone, including your favorite aunt, calling her “Mother,” you already knew that. Directed by Gerard Johnstone (Housebound), with a story by Malignant duo James Wan and Akela Cooper (who also penned the script), this meme has quite the pedigree. The hype train is real, and while M3GAN does an excellent job at sprinkling in iconic moments and one-liners while maintaining a relatable thematic throughline, it does so at the expense of a compelling plot. Its charm, however, is that despite containing story beats you can clock by watching the trailer, M3GAN is simply too much fun to care.

M3GAN’s Story: A Familiar Yet Fun Plot

The film follows newly orphaned Cady (Violet McGraw, a young Daveigh Chase doppelgänger) as she goes to live with her quintessentially millennial aunt Gemma (Allison Williams), a brilliant roboticist working at a toy company. Parenting does not come naturally to the detached and overworked Gemma. So, in the only way she knows, Gemma pawns off the responsibility of helping Cady cope with the death of her parents – as well as conveniently enacting live-in nanny status – to her passion project, the true to size and pussy bow-clad AI companion M3gan. Her plan works until it doesn’t, and everything goes gloriously haywire. If you think you’ve seen it before, you almost certainly have, but this familiar story is in drag.

Those memes were not a fluke, and she’s here to make it clear: M3gan cuts deep. She knows just what to say to make you second guess everything you’ve ever done, and her one-two punch carries enough whiplash to leave you in a coma or worse. She’s a dancer, a singer, a quadrupedal runner, a killer, and a friend. The film’s fusion of practical effects and CGI brings M3gan to life just short of Avatar photorealism, and voice actor Jenna Davis – no stranger to going viral – has mastered the art of feigned innocence. Gemma, M3gan’s creator and rival, does her best at holding her ground against the doll as they vie for Cady’s affection. Williams has snagged another significant horror role, playing the worst millennial you’ll ever meet (Marnie from Girlsincluded) as the Cindy Lauper of Dr. Frankensteins – she just wants kids to have fun. And while M3GAN is relatively low on actual horror stakes, one scene during the film’s climax sees the pair facing off at the dining table in a moment fraught with genuine tension.

Dark Comedy: M3GAN’s Secret Weapon

Given that M3GAN’s actual Dr. Frankensteins are behind Malignant and Housebound, it’s no surprise that dark comedy is its greatest asset. It is deadly unserious most of the time. When your grin might begin to lose grip, M3gan sings an acapella lullaby of David Guetta and Sia’s “Titanium” or casually flings her latest victim’s ear over her shoulder. The laughs are a mixture of camp, subtle, and satirical. Lazy parenting, suburban living, and the carelessness of technological advancement are all up for grabs, and no collectible toy is safe from Allison Williams’ scissors.

It is to Akela Cooper’s credit that M3GAN can bob and weave through such a riotous tale of a killer doll while not losing focus on its ideas about our unhealthy digital reliance and even poignantly touching upon childhood grief. As if the projectionist accidentally spliced in some Saturday morning cartoons, M3GAN opens with a commercial for the fictional “Purrpetual Petz,” a traditionally annoying toy not unlike Furbys of the 1990s. This idea of a forever companion, whether in the form of an exotic creature, a 4’4” sassy android, or even an iPad, informs our prevalent lack of connection to other humans. Whether used as a means to avoid reality or as parenting by proxy, M3gan is that digital crutch personified. Before you know it, she’s an inseparable “part of the family.” What happens when we lose that connection to our versions of M3gan? If Cady’s actions are anything to go by, we become indignant Veruca Salts of Willy Wonka & the Chocolate Factory fame. Cooper isn’t exaggerating, that’s for sure.

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M3GAN’s Flaws: A Predictable Horror Flick

However, this wild ride has pitfalls. If you were to de-drag M3GAN, the film’s bones are that of your stereotypical January throw-away horror flick. There’s no guessing how it will play out – although one of its final scenes does include a nice nod to Aliens – and while I enjoyed myself, I did not leave the theater absolutely gagging as expected. When the action hits its stride, and a lovely needle drop begins the third act, M3GAN does not go as hard as I hoped. I hate to add fire to the flames, but while there are fantastic PG-13 horror films, one as biting as M3GAN deserves a hard R rating. In fact, in a recent LA Times interview, Cooper let the cat out of the bag and said the film had been edited down to PG-13 after its marketing went viral and the suits wanted to cash in on the TikTok crowd. It’s a shame because as M3gan devolves into a sadistic killer, that cold AI side of her gets very dark and twisty.

Philosophical Undertones

M3gan’s dark side definitely ponders her existential Westworld fantasy throughout the film’s runtime. While Child’s Play is the obvious comparison point, I could not help but find some Jurassic Park philosophizing in there as well. The unintended consequences of our creations through state-of-the-art technology feel like a not-so-distant reality. We may not see dinosaurs in our lifetime, but Teslas are combusting on the streets as you read this, and we have created innate digital addiction as a disease of the human race. On a macro level, we could bring about the End Times as we are all dramatically slayed by agile android dolls. To quote Dr. Ian Malcolm: “Yeah, but your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”

Why M3GAN Shines Despite Its Flaws

Ultimately, M3GAN succeeds in so many ways that it deserves its time in the sun. It may not be the taut techno-thriller of your dreams, but it’s a great way to ring in horror for 2023. Most will know if the film’s humor is for them after one glance at its trailer and marketing, and if you’re on the fence, just dive in. At best, you’ll cackle along with the crowd, and at worst, you’ll probably install one of those screen time management apps on your phone. There is, of course, a wink toward a potential sequel by its conclusion and one unresolved plot thread that would allow a revisit to expand upon the film’s themes in a big way. Plus, there’s the inevitable M3gan/Chucky/Esther/Annabelle pint-sized villain throwdown event the powers-that-be would be fools to ignore.

Spoiler Alert: M3gan would end them.

Make sure you check out our review for M3gan 2.0 next!

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Alex Warrick is a film lover and gaymer living the Los Angeles fantasy by way of an East Coast attitude. Interested in all things curious and silly, he was fearless until a fateful viewing of Poltergeist at a young age changed everything. That encounter nurtured a morbid fascination with all things horror that continues today. When not engrossed in a movie, show or game he can usually be found on a rollercoaster, at a drag show, or texting his friends about smurfs.

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Brooklyn Horror Film Festival 2025: ‘Buffet Infinity’ Review

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Within the found footage subgenre exists an even more niche and untapped market. Screen life has slowly overtaken found footage; hardcore fans, like myself, ache for something different. One of the more interesting sub-subgenres of found footage is something that I don’t think has a name yet, so let’s name it here and now. How about…TV-gone-rogue! The TV-gone-rogue subgenre is small. Ghostwatch got the ball rolling for these gone rogue-like films, but there was radio silence for quite some time. It would be Chris LaMartina’s WNUF Halloween Special that really brought this idea back into the limelight. Many filmmakers have tried to make TV-gone-rogue interesting, and many have failed. That is until Simon Glassman stepped onto the scene with Buffet Infinity.

Buffet Infinity: A Chaotic Tale of Westridge

The town (city?) of Westridge is whisked into chaos when the new Buffet Infinity restaurant rolls into town. Local sandwich shop owner Jennifer Avery (Allison Bench) is the first to take the soon-to-be conglomerate to task with increasingly pointed advertisements. Suddenly, local restaurant owners/workers go missing in droves as Buffet Infinity expands into neighboring businesses. Sinkholes, missing cityfolk, quarantines, and mysterious sounds abound, leaving residents to ask one question…who really has the sauce?

On the Brooklyn Horror Film Festival schedule, the header image for Buffet Infinity shows multiple people T-posing and floating in the sky. I was immediately sold. I had no clue what I was getting into, and I didn’t want to know. The film was introduced as “one of the craziest we have this year.” (Slightly paraphrasing.) What was I about to watch? Little did I know, it was about to be an hour and forty minutes of small-town madness.

Writers Allison Bench and Elisia Snyder, and writer-director Simon Glassman, transport viewers into an upside down world of weaponized local ads; a thriving town invaded by the deep pockets of monopolized capitalism. As someone who grew up in a decently sized town, though probably not large enough to be considered a city, there was a tinge of nostalgia that accompanied Buffet Infinity. Westridge feels cozy and intimate, a town where everyone knows your name. It’s a “baked in a buttery flaky crust” town. Sure, they have their McDonald’s and Burger Kings, but the real townsfolk eat at Jennifer’s sandwich shop–local knitting circles murmur about what they think is in Jennifer’s secret sauce. Simply put, Westridge feels like a home that many people like myself grew up in. And it reminds us of a simpler time that’s long gone.

A Unique Blend of Humor and Eldritch Terror

Buffet Infinity hides its horror well. It slowly guides the viewer into a sense of unease. As easily as the creators have you laughing, they have you squirming. The absurdist joy quickly transforms into Eldritch terrors from beyond. Many filmmakers say they’re inspired by the idea of it’s-not-what-you-see that’s scary, but many times it feels performative. Bench, Glassman, and Snyder have crafted a truly special script that edges you with terror and excitement. They constantly push you to the edge of release, and then back away. It’s the Japanese water torture of exposition. And, for me, it works incredibly well.

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One of the most important aspects of Buffet Infinity is the over-capitalization of our lives. While the creators tackle this idea in a tongue-in-cheek manner, their message is highly effective. For the most part. This constant tete-a-tete between Buffet Infinity and the locals is highly amusing, but brings a larger conversation to the forefront. The town I grew up in is a shadow of what it once was. And I know many feel the same about the towns they grew up in. I can already hear the moans of people who dislike this film: “Brandon, it’s not that deep.” And I would highly disagree. Buffet Infinity feels like a reflective protest film–a loud and proud middle finger at what we should have said when the Super Walmart put mom and pops out of business.

Sorry, this review has gone off the rails. Let’s reel it back in a bit.

Why Buffet Infinity Redefines Found Footage

Buffet Infinity is a riotous romp, a hilarious horror that goes from zero to 100 pretty damn fast. Each commercial slowly builds on its last and uniquely tells its story. This film sets a new precedent for the TV-gone-rogue subgenre. Not to directly compare, but a film like WNUF Halloween Special (a film I love) uses its commercials as a coda; it’s a separation of what you saw/heard and prepares you for the next movement. Buffet Infinity uses its commercial to create the story. Instead of watching news pieces, then irrelevant commercials, then back to news pieces, Buffet Infinity breaks the mold. Hell, it creates the mold.

As someone who has been dying to see a Welcome to Nightvale film, Buffet Infinity is the closest thing I could ask for. It is full of killer performances (looking at you, Ahmed Ahmed), is well-crafted, and sets a new precedent on an underutilized side of found footage. Buffett Infinity is a full-course meal. I highly suspect that Buffet Infinity will gather the unwavering support that Hundreds of Beavers gathered and will go on to be considered an instant classic of the 2020s.

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Brooklyn Horror Film Fest 2025: ‘It Needs Eyes’ Review

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We are all very much aware of how much time we spend on our phones. More importantly, anyone on the internet can see how younger generations are impacted by being constantly online. So, Zack Ogle and Aaron Pagniano’s new film, It Needs Eyes, is preaching to the choir. However, it adds creepy layers to the conversations many of us are already having today.

It Needs Eyes follows a teen named Rowan (Raquel Lebish) who is moving in with her aunt after a traumatic event. Her aunt Mella (Lydia Fiore) hasn’t spoken to the family in years. So, her relationship with her niece is strained to say the least. However, she has stepped in now that Rowan’s father is in the hospital. Further widening their divide is the fact that Rowan is glued to her phone. 

The Internet Is Scary

We see Rowan watching random videos, as she tries to distract herself from her own thoughts while she worries about her father. However, soon, cat videos aren’t doing it for her, and she starts to find extreme videos online. Things escalate to the point that she is watching self-harm videos and clips of people dying. This addiction begins to make it hard for her to connect with the people around her, including her new neighbor and love interest, Alex (Isadora Leiva).

It Needs Eyes has a protagonist that many can relate to. After all, aren’t we all using these smart devices to hide from our own problems? Who among us hasn’t lost an embarrassing amount of hours watching videos and reels? However, because it’s driving in the internet addiction lane, Rowan’s need for content escalates. She needs darker videos in the same way that someone makes the leap into harder drugs. Her journey parallels nicely with her father’s battle with addiction, which is one of the many things Rowan doesn’t seem ready to face. 

Addiction and Loneliness are a Deadly Combo

Rowan’s addiction, loneliness, and inability to fully connect with people not on her phone eventually leads her to stumble across the ultimate score. She discovers a woman named Fishtooth (Lola Blanc) who made videos in the 80s and seemingly disappeared. Rowan cannot let this mystery go and soon begins to follow clues that Fishtooth may be closer than she thinks. This is where the creepy mystery thread begins to weave itself around all of the other threads of the film. Before Fishtooth was introduced, I was starting to worry this movie would just be seven fucked up images in a trench coat. 

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It Needs Eyes is one of those movies you go back and forth on. I loved discussing the themes of it in the bar after the Brooklyn Horror Film Fest screening. I even really dug some of the twisted imagery and topics it manages to tackle. The movie deserves some respect for how it handles so many issues surrounding internet culture without straying too far from its path. If you’re looking for a dark exploration of how the internet is absorbing us and preventing us from being present in our actual lives, this is your movie. It’s an interesting and at times disturbing reminder that we should all unplug more often.

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