The Cloverfield franchise has had a long, bizarre journey to being a big-name horror franchise. The J.J. Abrams-produced sci-fi horror film had its way to theaters paved by an especially strange and engaging ARG (alternate reality game); played through the internet, fans dove into a series of puzzling websites, hidden images, and in-universe promotional materials that told a twisted story of corporate conspiracy. At its center? Slushy drinks, kawaii mascots, satellite crashes, seabed-dwelling parasites, and of course, a 300-foot-tall aquatic monster fans would dub Clover.
With viral marketing on a whole other level, a simple kaiju movie wrapped in a found footage package became THE landmark horror film of 2008 and soon embedded itself into the hearts and minds of horror fans worldwide. It became so big in fact that the brand name eventually consumed other unrelated films: The Cellar, which was eventually retitled and rewritten to become 10 Cloverfield Lane, and God Particle, which eventually became The Cloverfield Paradox.
Cloverfield as a pop culture entity is an undeniable juggernaut with active fans still discussing it and its sequels to this day. But what brings together these three films, with a prospective fourth still in development? Today, we explain exactly what makes the Cloververse tick.
WAIT, WHAT IS THE CLOVERVERSE?
The three different films of the Cloverfield franchise take place across 4 separate universes, with the multiverse at large being dubbed the Cloververse by fans back in 2016 with the release of 10 Cloverfield Lane.
The multiverse angle was only truly established in the third film, The Cloverfield Paradox; while Paradox explores astronauts trying to access infinite energy through a particle accelerator and messing up terribly, this inciting incident is the lynchpin that connects all three films.
A scene of a conspiracy theorist named Mark Stambler (a relative of that universe’s Howard Stambler from 10 Cloverfield Lane) on television elaborates that Clover, the aliens from Lane, and other creatures could be summoned by the ignition of the Shepard particle accelerator. When the fabric of space-time was ruptured by the accelerator firing off, it “unleashed chaos” and seemingly scattered horrific aliens across the multiverse.
Hence, Cloververse.
WHAT IS CLOVER?
A juvenile kaiju of an unknown species, Clover is the most notable of the monsters released by this event. Created by concept artist and creature designer Neville Page, Clover was described by director Matt Reeves and company as a frightened child that had been wrenched from its mother, causing it to rampage across the world after being woken up.
Dubbed the Large-Scale Aggressor by the U.S. government, the creature was an alien adapted for aquatic environments and could go for extended periods of dormancy at the bottom of the ocean. It carried on its body thousands of aggressive, dog-sized parasites, which only compounded the damages done to New York by Clover’s attack.
It was also effectively unkillable, surviving everything thrown at it, including the Hammerdown Protocol bombing that ended the first film. A subtle message in the end credits reveals that the creature is still alive, and quite possibly grew into a similar giant monster seen at the end of The Cloverfield Paradox.
WHERE DID CLOVER COME FROM?
A long-time debate among Cloverfield fans was spurred by exactly this question, and by the final scene of the film which shows an object falling into the Atlantic Ocean. The ARG and J.J. Abrams’s own answers suggest the object is a satellite, but director Matt Reeves seems to believe this is the monster. Most disagree with Reeves because the ARG goes to lengths to explain the timeline of events leading up to Clover’s attack on New York, which just doesn’t work if it is Clover.
Without getting lost in the weeds of exact dates, the ARG details that a Japanese satellite known as the Chimpanzee III crashed into the Atlantic Ocean under mysterious circumstances, a portion of which ended up off the coast of New York (which we see in the final moments of the film). Tagruato, a shadowy transnational corporation with concerted interests in deep sea drilling, went on the hunt for the rest of the satellite and discovered a dormant Clover. An oil drilling station was established over the creature’s location as a coverup, and Tagruato experimentation at that drill site eventually woke it up.
In short: Clover was torn into the universe by the Shepard accelerator, went dormant at the bottom of the ocean, was woken up by Tagruato, and then subsequently went on a rampage.
WHAT WOKE UP CLOVER?
Among the many Tagruato subsidiaries, none was as popular as Slusho!, a drink company that was quickly becoming the most popular beverage in the world. A big part of the ARG is a series of video messages and emails detailing the titular soft drink was made with an addictive chemical compound called Seabed’s Nectar. Seabed’s Nectar was toxic when consumed in its raw form as seen in the Jamie videos of the ARG, causing hallucinations and eventually death in humans after continued consumption.
The Special Investigation commentary on the home release of Cloverfield revealed that the thousands of Parasites that landed in New York City with Clover all had high levels of Seabed’s Nectar in their blood. The Parasites, Clover, or both were the source of Seabed’s Nectar, and Tagruato’s misguided attempts to extract and farm it from the creatures woke it up.
Still, kind of thirsty for some Slusho.
ARE THE ALIENS FROM 10 CLOVERFIELD LANE RELATED TO CLOVER?
Probably not. Chances are they’re just one of many threats caused by a misguided attempt to harness infinite energy. J.J. Abram’s has said in the past that he’s hoping for the Cloverfield series to end up as more of an anthology than anything else, so there’s no telling where the story goes from here. I’m just hoping we get either the return of the parasites or some nasty new monster designs.
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And that will be it for today’s Horror 101 lesson. See you in the next class and stay tuned to Horror Press’s social media feeds for more content on horror movies, television, and everything in between!