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Stop Pretending Like Jump Scares Are a Bad Thing

There are people who genuinely dislike jump scares for good reasons, both personal and philosophical. However, given how frequently the same talking points are regurgitated over and over when it comes to jump scares, a lot of people are imitating the opinions of others rather than investigating their own relationships to jump-scare-heavy movies. If you talk to enough horror fans, you get the sense that the general party line is that jump scares are a cheap, lazy way to frighten the audience and spice up an otherwise uninteresting B-movie. Ask anyone in the know about the differences between 1989’s The Woman in Black and the 2012 version if you want a real potent example.

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Last September, I gave you a step-by-step guide on introducing a scaredy-cat to jump scares. But over the past year, I have continued to hear the same conversations from horror fans the world over. “That movie sucked, it was all jump scares.” “They couldn’t make it scary, so they just threw in a bunch of jump scares.” How cheap, how tawdry, and on and on and on. It turns out that teaching people how to endure jump scares is just half the battle. Teaching people how to respect jump scares is an entirely different prospect.

Beware Anti-Jump Scare Propaganda

There are people who genuinely dislike jump scares for good reasons, both personal and philosophical. However, given how frequently the same talking points are regurgitated over and over when it comes to jump scares, a lot of people are imitating the opinions of others rather than investigating their own relationships to jump-scare-heavy movies. If you talk to enough horror fans, you get the sense that the general party line is that jump scares are a cheap, lazy way to frighten the audience and spice up an otherwise uninteresting B-movie. Ask anyone in the know about the differences between 1989’s The Woman in Black and the 2012 version if you want a real potent example.

And sure, throughout horror history there are plenty of bad jump scares where you can practically see the production assistant’s hands tossing the black cat into frame in front of the woman in the diaphanous nightgown. However, at the same time, moments like the final scene of 1976’s Carrie or the big hospital scare sequence in The Exorcist III are generally hailed as masterpiece moments. This strikes me as hypocritical, for one very good reason. It is hypocritical.

Listen To Your Body

There’s a reason even anti-jump scare folks will praise some of the best examples of the form. Jump scares are servicing a different, but no less valuable, need for the horror fan than “elevated” horror material that is more atmospheric and dread-inducing. This is because they have a profound, direct impact on the body. Jump scares spike the adrenaline, cause the heart to race, and generally exhilarate the system. While this is something that general dread can accomplish too, jump scares provide a much more immediate rush, like taking a ride on a roller coaster. And who the hell ever got off a roller coaster and said, “I wish that was more intellectually stimulating?”

A dread-filled atmosphere is to a good, solid jump scare is what a filet mignon is to a handful of M&M’s. Presuming they align with one’s tastes in the first place, both experiences are satisfying in their own unique way, but there’s only one you’d post on Instagram about. The only major difference between them is how they are perceived by others rather than the way they are received by oneself. On top of that, not all jump scares are mindless carnival rides, anyway (even though there’s absolutely nothing wrong with being that in the first place).

Switch Your Brain On (If You Want)

Maybe the propaganda is right. Maybe jump scares are cheap. But the best ones are never, ever lazy. As if we needed proof that there’s more nuance to jump scares than people give them credit for, there are a wide selection of different varieties of jump scares in the horror genre. The two primary categories are slow burn horror scenes that culminate in a big scare (ie. the clapping scene in The Conjuring) and short sharp shocks that come out of nowhere during a seemingly calm scene (i.e. the end of the original Friday the 13th).

The former type are the ones that typically receive the complaint “I could see the scares coming from a mile away.” But here’s a little secret: That’s usually the point. Filmmakers working in the Conjuring slow-burn mode want you to know there’s a scare coming down the line. The trick is in not telling you when it’s going to come. These scenes harness the anticipation of a jack-in-the-box, prepping you for a random shock but still making you jump nevertheless. This type of active participation in a scene can be just as intellectually satisfying as dissecting the subtextual themes of a character’s dialogue, especially when the filmmakers have the prestidigitation skills to point your attention in one direction, only to have the scare come from a completely unexpected place.

Shed Your Shame

Ultimately, what I think people are doing when they complain about cheap jump scares is the same thing that one does when groaning after somebody tells a pun. That’s the reaction you’re expected to make to something perceived as “low culture.” But didn’t you secretly sort of enjoy that pun? Admitting you’ve enjoyed a bad joke has become taboo for whatever reason, but the “worst” puns are the ones that get repeated the most, because piss and moan all you want, you’re only human. Sometimes you need to act upon your more basic urges, even if they’re not as classy as the interests you probably want to be known for. Societal pressure is a tough nut to crack sometimes, but embracing both the high and low elements of the genre is simply allowing oneself to enjoy a fuller spectrum of horror movie moments.

My point is, don’t limit yourself. Eat those M&M’s. Laugh at your friend’s stupid puns. And jump into the scares.

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Brennan Klein is a millennial who knows way more about 80's slasher movies than he has any right to. He's a former host of the  Attack of the Queerwolf podcast and a current senior movie/TV news writer at Screen Rant. You can also find his full-length movie reviews on Alternate Ending and his personal blog Popcorn Culture. Follow him on Twitter or Letterboxd, if you feel like it.

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Editorials

Mami Wata and the Untapped Stories of Water Spirits in Horror

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When Creature from the Black Lagoon splashed onto screens in 1954, it gave birth to a very specific kind of horror lineage. The Gill-man became shorthand for aquatic terror, spawning sequels, remakes, homages, and an entire design language of webbed hands, dorsal fins, and rubber-suited menace. Decades later, Hollywood is still wading in that same water. Shark thrillers, deep-sea survival films, mutated piranha, colossal squids; the mechanics change, the budgets grow, but the imagination rarely leaves the lagoon. All the while, an entire ocean of water spirits: older, stranger, and far more psychologically terrifying, remain largely untouched. I’m talking about Mami Wata.

Who Is Mami Wata?

I’m Nigerian, and my first encounter with Mami Wata wasn’t through film or television but through my grandmother’s stories. The descriptions were consistent across tellings: impossibly beautiful women with flowing hair, luminous skin, and eyes that seemed to reflect light even in darkness. They appeared near rivers, lakes, shorelines — always half-revealed. The upper body was woman. The lower half, fish.

What unsettled me wasn’t just the imagery but the certainty. My grandmother didn’t narrate these encounters as distant folklore. She spoke about sightings, about people who had seen her, about behaviors one was expected to follow around certain waters. You didn’t swim in particular rivers. You didn’t wear certain colors near the shoreline. And you never interfered with offerings left at the water’s edge.

I didn’t need Universal Studios to teach me that water was dangerous. Mami Wata wasn’t a movie monster. She was real. That distinction between spectacle and belief is where the divide between Western aquatic horror and African water cosmology truly begins.

When Water Has Memory

Western water monsters tend to operate on biological logic. The shark in Jaws is hungry. The predators in Piranha are territorial. Even more fantastical aquatic beings, from the Gill-man to the amphibious figures in Guillermo del Toro’s films, are framed as species with instincts, habitats, and vulnerabilities. They can be tracked, studied, and eventually killed. The horror is physical.

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African water spirits operate on metaphysical logic. They are not random predators but enforcers of balance, custodians of spiritual agreements, embodiments of moral consequence. If a water spirit targets someone, the cause is rarely accidental. Something has been violated, promised, inherited, or ignored. The fear is not of being eaten but of being claimed.

The Diasporic Reach of Mami Wata: From West Africa to the Atlantic

This cosmological framing transforms aquatic horror from a survival narrative into an existential reckoning. You cannot harpoon a covenant. You cannot dynamite a spiritual debt. If the water is calling, it is calling for a reason, and that reason may predate you.

Part of what makes Mami Wata so cinematically rich and so underutilized is that she is not a singular entity but a vast spiritual continuum stretching across regions and diasporas. There are a thousand different variations of this spirit, and no one is truer than the other.

Senegal, she manifests as Mame Coumba Bang, a river guardian presence tied to protection and retribution. In Haitian Vodou, her energies merge with La Sirène, a mermaid lwa associated with beauty, wealth, and the depths. In Brazil and across the Afro-Atlantic religious sphere, her echoes appear in Yemanjá, the maternal oceanic force honored in coastal ceremonies. This Yemanja is just a transliteration of the Yoruba Orisha (celestial spirits of the Yoruba culture) called Yemoja, revered as the “Mother of All” or “Mother of All Fishes”, and the guardian of water, motherhood, and fertility.

Despite regional variations, core iconography persists: mirrors, combs, serpents, flowing hair, radiant adornment, and the promise or danger of prosperity. She is seductive but sovereign, generous but exacting, beautiful but never harmless. That multiplicity alone gives her more narrative elasticity than most cinematic monsters, whose mythologies are often fixed and biologically bounded.

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Mami Wata (2023)

Mami Wata in Contemporary Horror Cinema

Film has approached this cosmology cautiously but meaningfully in recent years.

Nikyatu Jusu’s Nanny (2022) offers one of the most psychologically layered depictions. The film follows Aisha, a Senegalese immigrant working in New York, whose life becomes threaded with visions of Mame Coumba Bang. Water appears everywhere: bathtubs, swimming pools, reflective surfaces transforming modern infrastructure into spiritual thresholds. The haunting is tied to grief, migration, motherhood, and sacrifice, presenting the water spirit as an emotional and cosmological force rather than a jump-scare device.

C.J. “Fiery” Obasi’s Mami Wata (2023) takes a more mythic approach. Shot in stark monochrome, the film portrays a coastal village structured around devotion to a water deity embodied through a human intermediary. As belief fractures, so does communal stability. The horror emerges not from attack but from spiritual imbalance, aligning the film more with atmospheric folk horror than creature features.

Even outside explicit depictions, diasporic media has drawn from the imagery. Lovecraft Country incorporates mermaid and water-spirit symbolism tied to Black feminine transformation. Beyoncé’s Black Is King floods its visual language with aquatic rebirth imagery; flowing fabrics, submerged figures, reflective ritual spaces invoking water as passage. The archetype is already present onscreen. It simply hasn’t yet been centered within a full-scale horror framework.

Erotic Horror and the Siren Archetype in Mami Wata Lore

One of the most cinematically potent aspects of Mami Wata mythology lies in how it intersects with erotic horror, though not through the framework Western audiences might expect.

She is not typically described as maintaining human lovers or demanding sexual exclusivity in the manner of succubi or possession demons. Her seduction is visual, atmospheric, and spatial. In many riverine and coastal accounts, she appears to fishermen or travelers as a breathtaking woman poised just above the waterline, adorned in jewelry, her hair impossibly still despite the wind.

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Her beauty is disarming rather than aggressive. She beckons without words, drawing men closer step by step, deeper into the water, past the point where retreat is easy. By the time the illusion fractures, the shoreline is distant and the water heavy around the body. She pulls them under, sometimes violently, sometimes with an eerie calm inevitability. This places her closer to siren mythology than to Western erotic demons, her beauty functioning as a gravitational force.

Literature Has Long Understood Her Terror

While cinema is only beginning to explore these waters, literature, particularly African and diasporic speculative fiction, has spent decades charting them.

Amos Tutuola’s The Palm-Wine Drinkard presents one of the earliest surreal landscapes where seductive river spirits and feminine supernatural entities blur beauty with existential threat. The protagonist’s encounters unfold in dream logic, where attraction overrides caution and spirits operate according to unfamiliar moral rules. The instability of desire wanting to move closer despite danger mirrors the psychological pull found in Mami Wata lore.

Ben Okri expands this cosmology in The Famished Road. Though centered on an abiku (a child destined for an early death), the novel’s watery metaphysics are constant. Rivers function as liminal highways between worlds, and feminine presences tied to water drift through the narrative like half-seen memories. Okri’s horror is not violent but permeable. The material world feels thin, easily breached, as though something vast waits just beneath its surface tension.

Helen Oyeyemi’s The Icarus Girl channels similar unease through psychological haunting. Mirrored selves, spirit doubles, and invasive presences echo Mami Wata’s reflective themes, especially the idea that one can be watched, claimed, or shadowed by a presence from beyond visible reality.

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Nnedi Okorafor’s Akata Witch and its sequels places water spirits within a broader African magical system. In these books, wealth and power connect to spiritual forces older than modern nations. Even when Mami Wata is not directly named, the cosmology she belongs to, rivers as sentient boundaries, spirits as binding forces, remains intact. When she was talking about describing the beings from her Akata series, Okorafor noted, “You would be shocked by how much I don’t have to make up.”

Literature succeeds where film often hesitates because it can inhabit interiority. It can describe the humidity of river air, the hypnotic shimmer of reflected light, the emotional dissonance of wanting to step forward even when danger is understood. Readers feel the seduction and the dread simultaneously. The terror lies not in attack but in recognition in sensing the water knows you.

Why Mami Wata is Horror’s Most Untapped Goldmine

Modern horror has already shown an appetite for spirit-driven fear. Films like Hereditary, The Witch, and His House prove audiences are willing to engage with spiritual systems, ancestral consequence, and metaphysical dread. Aquatic horror, however, remains largely trapped in biological threat models.

Mami Wata offers something far richer; a mythology where water remembers, seduces, rewards, and reclaims. Where beauty is as dangerous as teeth. Where drowning can be spiritual as much as physical. For Black History Month especially, I’m sure engaging these features through horror is cultural storytelling; preserving oral traditions and diasporic continuity through cinematic language. Hollywood has spent seventy years circling the same lagoon.

Meanwhile, somewhere between the rivers of West Africa, the diasporic Atlantic, and the reflective surface of a midnight pool, a far older presence waits for the camera to find her. Preferably through a mirror she’s already holding.

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The Black Punk Framework of ‘Wendell & Wild’

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Henry Selick’s return to the director’s chair after Coraline, represents righteousness, anti-authoritarianism, and the subtle art of not giving a fuck. With the support of Monkeypaw Productions and Jordan Peele in the writers’ room, Wendell & Wild crossed the cult classic finish line with a new round of applause from the wide intersections of punk rockers of color. A community, might I add, that historically has never stood to be disrespected.

Who Are Wendell & Wild?

The title refers to a witless pair of demon brothers, voiced by Peele and former Key & Peele co-star Keegan-Michael Key. In its early stages, the pair, along with Sister Helley (Angela Bassett), would lead the story. To explore themes of navigating trauma, anti-capitalism, gentrification, and how our justice systems set Black youth up to fail, though, Katherine “Kat” Koniqua Elliot (Lyric Ross) had to have taken the helm.

Kat’s character design forced a shift in Wendell & Wild’s sound. Heavily inspired by Brooklyn’s Afropunk festival, her hair is green, she rocks facial piercings, what I imagine are a pair of Demonia boots, and a DIY school uniform. The social commentary already aligns with the framework of original punk values. Why not make it a 3-for-3 and line it with the real world soundtrack of Black punk, as a young one reclaiming the righteousness left by punks before her. When we first meet the Elliott family, Kat and her father are seen wearing matching Fishbone band tees while their song “Ma and Pa” plays underneath. This small detail stands out, as punk these days is commonly hereditary, and used to teach positive righteousness in communities of color; not always simply born out of rebellion.

Henry Selick, Fishbone, and the Afropunk Connection

What the general public failed to see under the shadow of The Nightmare Before Christmas, was the strong allyship between the art of Selick, and generational Black punk movements. His love of the sound led him to direct the music video for Fishbone’s “Party at Ground Zero” in 1985, and his appreciation for the Afropunk next gen basically created the look and idea of Kat. Selick and music supervisor Rob Lowry knew that “punk songs offer more than energy and rebellion; they show the deep connection between Afro-Punk Kat and her father, Delroy, a first gen Black punk fan”. Delroy isn’t present for Kat’s journey, but his boombox is, allowing his songs of Black punk to drive and support his daughter through a system we know wasn’t meant for us to succeed.

After the death of her parents, Kat acts out, and lands in the “Break the Cycle” program, offering benefits to struggling schools from the government when admitting troubled youth. She realizes her position as a pawn for cash immediately, but carries on. Her first day at Catholic school is decorated by legendary Poly Styrene of X-Ray Spex, chanting “I am a poseur and I don’t care. I like to make people stare” as the nuns in the hallway plug up their ears in judgment of the alternative. Styrene’s vocals mirror Kat, from her stubborn nature to her unapologetic vibrancy, and right back to her (almost) fragile confidence.

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Black Punk Soundtrack Breakdown: Songs That Define Kat’s Journey

Even more than dressing a scene with a song that fits, Kat’s character development is literally narrated by the sounds of her boombox. Her boost of confidence navigating hell, earth, and the system is echoed by the lyrics of generational punk Black women. “Young, Gifted, Black, In Leather” by Special Interest is not only an affirmation, but a window into Kat’s understanding, and foreshadowing into the hellmaiden she was born to be. “Every night the law is on my back. That’s why we fight, ‘cause we are young, gifted, Black, in leather”. Tamar-kali’s “Boot,” and “Fall Asleep” by Big Joanie offer the same, while throwing an “I told you so” at the erasure in a genre Black folks had a large hand in creating back in the day.

If I were to break down every weighted needle drop in this 105 minute runtime, you’d need some eyedrops. The toughest track moment takes place during the confrontation between private prison company Klaxon Korp and the locals of Rust Bank, soundtracked by “Wolf Like Me” by TV on the Radio. Even if Rage Against The Machine is the only punk name you know, it’d be impossible to ignore the feeling of how integral Black punk is to the soul of this story. I don’t mean to get preachy on you, but besides the hell of it all, you might still be able to relate off-screen.

Black Punk Representation and Why It Still Matters

I would like to be able to say “many have tried, few have succeeded” to wrap this up, but the truth is, Black punk is fighting monolith status when it comes to representation. Shazam any of these songs- the low play count despite the community fame, and street cred that runs for decades is problematic. Punk is a tight community that relies heavily on the “iykyk”, leaving room for misconceptions on what it’s about, and the undeniable fact that Black punk is larger than you think. It’s not just an edgy sound you can brood in your dorm room over. It’s a vibrant, independent lifestyle filled with war cries of freedom of expression, power to the community, and sticking it to the man. Fuck the prison system. Wendell & Wild got it all correct.

Don’t miss a beat. Listen to Kat’s playlist, straight from the boombox.

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